Mark Cuban says:
“Over the last 10 years, since the advent of digital cable and satellite, we have seen ratings for top TV shows decline. Ratings for top 10 shows today, wouldnt have cracked the top 20 ratings back in the 1980s and early 1990s. Call it the longtail affect. More choices allow people to be more selective in their viewing, hence lower ratings for the top shows. “
For the complete Article :The Coming Golden Age of Television