Emeril Lagasse’s website is a more then just PR about his TV shows or his restaurants. The well known chef has a great online presence. The website has desktop screensavers, T-shirt iron-ons, games, and greeting cards. The best idea they came up with was just announced and it has to do with iPods .. no, Emeril is not releasing a new CD, he’s giving away three software programs for your iPod.
They are called mFinder, podMeals and ReciPods. The programs work with the notes portion of the iPod and they’ll tell you about major restaurants in five different cities, you’ll have a menu planner to take along grocery shopping, and 1000 receipts from the chef.
The idea may not be unique, but the use of it on Emeril’s website shows remarkable foresight and takes advantage of the hottest gadget in the world right now, the iPod. Visit it for yourself and enjoy the give-aways.