I do a significant amount of research and in that research I spend a lot of time talking to people in Electronics Industry. I always ask companies representatives if they have a weblog, usually the answer is no. So I then search around and try to find employee weblogs. Taking the time to read their post I gain insight into the type of people that are working at these companies. This has been useful when I make a site visit, as I am armed with significantly more information than I would have had otherwise. The linked article expands on this and is a great read. [LiLi’s Weblog]