Vitrue Top 100 Social Brands

Every year Vitrue announces the top 100 social brands to show which ones are grabbing mindshare.  It does this by analysing online conversations across social networks, blogs, micro-blogs, photo and video sharing sites. Basically it captures what people are talking about on-line.

It’s a pretty good bellwether for the movers and shakers and unsurprisingly, consumer electronics come out very well.Of the total 100 companies listed, 30% are consumer electronics, followed by fashion and retail with 20%. Transportation finishes the podium places with 17%.

Of course, entry in the list is no guarantee of success. I would imagine that a brand getting lots of bad publicity could score highly as well.

But if you want to know what the Top 10 brands are….

1.    iPhone
2.    Blackberry
3.    Disney
4.    Android
5.    iPad
6.    Sony
7.    Apple
8.    MTV
9.    Coca-Cola
10. Samsung

One thing you’ll probably notice is that brands don’t always directly relate to companies.  Apple manages to get three times into the top 10 with Apple, iPhone and iPad. iPod “only” managed to get to number 15.  Another thing I noticed was that the social networks themselves didn’t seem to qualify – there’s no Twitter or Facebook – and I can only assume that this is part of the Vitrue’s algorithm.

However, it’s fun to do some comparing….Apple is in at 7, Microsoft is at 31.  There’s a little cluster of cars at 11, 12, 13 with Ford, Mercedes and BMW.  The Xbox at 17 seems to be trumping the Playstation and the Wii at 26 and 28 respectively. Coca-Cola (9) thrashes Pepsi languishing in at 80. Nike’s (24)  not too far away from Adidas (34).

Check it out for yourself at Vitrue’s blog. Where are your favourite brands?