Sennheiser Launches “Let Your Ears Be Loved” Campaign
Sennheiser has launched an advertising campaign that includes some contests. Participation requires both online and offline activity. It is called Let Your Ears be Loved. The purpose is to feature Sennheiser's Urbanite headphones. The ads that go along with the contest are unique. The target audience of the ads are the generation of Millennials who Sennheiser's believes want headphones that