Apple's a master at the complete end-to-end user experience and has elevated product packaging to an art form. Tech companies aren't the only ones at this; I recently ordered some swim shorts from Orlebar Brown and this nondescript box arrived in the post. Pretty dull on the outside but open the box up and everything is a visual and sensory treat.
Dave Baarman presents Fulton eCoupled Wireless Power (ecoupled.com). They have systems for wirelessly powering things such as cell phones and even systems using conductive ink for "smart packaging" that actually lights up the packaging when placed on a special conductive grocery store shelf. You are going to be blown away by where this is headed. Listen to the full interview