ICANN, the Internet Corporation for Assigned Names and Numbers, has been opening the playing field recently, allowing for more top-level domain names. The days of the simple .com, .net. info and the rest are becoming a thing of the past. Replacing, well complimenting, then is a whole new breed that opens the floodgates to your wildest imagination.

At the forefront of this new wave is GoDaddy who today announced “today begins a new chapter in the expansion of the Internet, with the introduction of new Internet domain names.  GoDaddy, the world’s largest domain name registrar, is the first registrar to sell pre-registrations on the new, ICANN-approved domain name extensions, as part of a new program designed to expand the inventory of Internet website addresses”.

What’s included in this big update? According to the company, customers can now get ” .UNO, .MENU, .BUILD and .LUXURY, and more than 700 additional domain names are expected to launch over the next 24 months”.

There are some things to be considered before jumping feet first into this fire — “Each of the new domain extensions launching today for pre-registration have unique attributes. .UNO is a place online dedicated to Spanish speakers. .MENU gives restaurants a relevant name for their businesses. Contractors, designers, builders and more can use .BUILD. Those looking to appeal to a more affluent clientele, .LUXURY is available”.

Prices and exact rollout plans were not announced as part of this news,