Tag

Adidas

Bittium Designs Wearables at WTS

Let's say that you are a major manufacturer of sportswear and you need an activity tracker to keep up with the market. You've no experience in electronics or wearables, so what do you do? If you're Adidas, you turn to Bittium and get the professionals on the job. Martti, Senior Specialist at Bittium, takes Andrew through the company's offering. Finnish firm

Adidas and Monster Join Forces at CES

Many well-known brands bring exciting new products to market during CES. And sometimes, some of those brands will team up and double the excitement. That's exactly what happened when Adidas and Monster got together to create a new line of headphones and earbuds. Nick had a chance to talk to both Johan and Kevin from Adidas. They both gave a breakdown