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accidental pre release of albums a marketing tactic

Is P2P the new music marketing arm?

When U2's new album was "accidentally" released on an Australian website of Universal music a week before its official release I had some immediate suspicions. This is not the first time a U2 album has hit the download sites before its official release. In fact the previous album, 'How to Dismantle an Atomic Bomb" got out early after Bono played