Last year, Pantone’s Color of 2018 took us to outer space with Ultra Violet. This year’s takes us to Earth’s inner space with Living Coral announced as Pantone’s Color of the Year for 2019. Officially known as Pantone 16-1546, the colour is “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”
Pantone goes on to say, “In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.”
Leatrice Eiseman, Executive Director of the Pantone Color Institute, says, “Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
The full press release is here and discusses Living Coral in the context of everything from tech innovation to food and drink. For social media, it suggests that, “An organic shade, Living Coral is striking in digital mediums, evoking the same inspirational feeling ignited by our natural surroundings. Living Coral’s vibrancy and buoyancy captivates our attention in social media and digital design.”
If you are a designer, all the colour standards are on Pantone’s site, including some downloads for Adobe products. The codes for Living Coral 16-1546 TCX are
- RGB: 255 111 97
- CMYK: 0 65 54 0
- HTML: FF6F61
Look for more coral in 2019! Once you start looking, you’ll be surprised how much you see.
Picture courtesy of Pantone.