Sending It Up



Any seasoned watcher of Indiegogo and Kickstarter will know that there’s a fairly standard formula for product pitches, from the vocal inflections to the disembodied hands. This gives a great opportunity for lampooning those start-ups that take themselves entirely too seriously. Here’s Introducing Carrot, a new venture dedicating to bringing the orange root vegetable to the technorati. Not sure why they didn’t go with Carrt….

If that’s not enough, Ikea’s BookBook, is both a fabulous parody while promoting a real product. Total genius, though it has been around for a little while.

Finally, Mike Frey‘s My Life Vs…GoPro is a great antidote to GoPro’s videos, jumpcutting between their adrenaline-fuelled action and mundane reality.

All too true.