Domino’s Pizza is experimenting with the idea of delivering your pizza to you via drones (instead of drivers). The “DomiCopter” is a manned drone that was created through a partnership between a digital media company called T and Biscuits and a company called Aerosight that makes Heli-cam drones that are designed to be used for filming and photography. Both are UK companies.
There is potential that the “DomiCopter” could turn out to be nothing more than a way to attract attention to Domino’s Pizza. (In other words, it might be just a PR stunt). In the United States, there are Federal Aviation Administration rules that specifically do not allow companies to fly an experimental drone for commercial purposes.
The Oppikoppi Festival, which takes place in South Africa, is intending to use drones to deliver beer to people who are in a crowd at the music festival. The idea is to prevent people from having to walk away from the stage where a band is playing whenever they want to buy a beer. Instead, the drones are supposed to drop the beer from the sky to the person who ordered it.
It will be interesting to see how that works out. Drones that deliver beer. Drones that deliver pizza. What’s next?
This video shows the “DomiCopter” in action.