Being Geek News Central was one of the shows mentioned in the Podcast Advertising study done by Podtrac. I thought it would be a good idea to point Podtrac’s press release out.
This study confirms many of the things we have been seeing at RawVoice and once again validates many of the things I have been telling media buyers for the past three years.
The linked report should give media buyers some fire power to take back to the companies they work with, and hopefully bring them into the podcast advertising space.
Here are a few key points from the press release:
“The study showed embedded advertising in online shows and podcasts to be highly effective for increasing brand awareness, usage intent and positively impacting brand perceptions across four diverse product categories: television programming, automobiles, financial service, and digital imaging. Results included:
• Average unaided ad recall of 68%
• Average aided ad recall of 89%
• 73% average increase in likelihood to use/buy vs control group”
You can see Podtrac’s full report here!
A long time ago I decided never again to listen to Podcast that promote Go-Daddy, not that they have done anything to me, but I am just so tired of hearing about them.
I know for a fact that I am not the only one feeling that way, I know a lot of people who are fed up with their promotion code campaigns, codes I have been told doesn’t work half the time.
I hope he got that in his report.