Internet looms over TV ad sales from Always On Networ
“WASHINGTON — Maybe not today, and maybe not tomorrow, but some day the Internet’s going to be a real problem for the television industry. While the six broadcast networks are beginning this week announcing programming plans for next year, and selling advertising time in the shows, the Los Angeles Times reported the signs are clear the Internet is chipping away at TV ad sales. “What we’re now seeing is a disproportionate shift (of advertising) to the Internet, because marketers…”