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YouTube Will Launch Paid Music Service

Posted by JenThorpe at 12:24 AM on June 18, 2014

YouTube logoThe music videos that you enjoy watching on YouTube may not be available for much longer. YouTube has plans to launch a paid streaming music service. It is expected to launch at the end of this summer. It is going to allow people to listen to music without any ads. Other features include the ability to listen to music offline and to listen to an artist’s entire album (instead of individual songs).

That might sound good to some people who currently enjoy streaming music services like Spotify or Pandora. On the other hand, some feel that YouTube’s service may result in less music options than you may be expecting. There is criticism that YouTube might block the music videos of labels who don’t agree with the terms it offers in its contracts.

The Worldwide Independent Network (WIN) has concerns about YouTube’s paid streaming service. WIN released a statement in which it points out that YouTube has “apparently negotiated separate agreements with three major labels – Sony, Warner, and Universal”.

WIN also commented on its opinion about how YouTube is approaching independent music companies. In their statement, the organization said:

At a time when independent music companies are increasing their global market share WIN has raised major concerns about YouTube’s recent policy of approaching independent labels directly with a template contract and an explicit threat that their content will be blocked on the platform if it is not signed.

According to WIN members, the contracts currently on offer to independent labels from YouTube are on highly unfavorable, and non-negotiable terms, undervaluing existing rates in the marketplace from existing music streaming partners such as Spotify, Rdio, Deezer and others.

Personally speaking, the music videos that I seek out on YouTube are the ones from independent artists. I’ve long been a supporter of independent artists and bands. I play their music in my podcasts, make an effort to draw attention to their latest songs and albums through social media, and buy their albums when I am able to. I find it sad that YouTube doesn’t see the value of the bands and artists that I spend the majority of my time listening to.

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