Pantone Color of the Year 2024 – Peach Fuzz

For 2024 Pantone has announced Peach Fuzz as the Color of the Year. Officially PANTONE 13-1023 Peach Fuzz, the colour “is a heartfelt peach hue bringing a feeling of tenderness and communicating a message of caring and sharing, community and collaboration”.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, explains ““A cozy peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves. Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”

This year’s Peach Fuzz follows on from last year’s Viva Magenta, breaking the sequence of recent rich colours. For the full story on PANTONE 13-1023 Peach Fuzz, there’s a comprehensive Pantone feature on the Color of the Year.

It’s also 25 years of the Pantone Color of the year, back in 2000, it was PANTONE 15-4020 Cerulean. For those paying attention, that was the colour namechecked in The Devil Wears Prada when Andy gets a dressing down from Miranda on her choice of jumper.

As with previous years, Pantone has worked with other partners to transform Peach Fuzz into more than just colours. Continuing the exiting relationship, Motorola has introduced two special edition smartphones, the edge 40 neo and the razr 40 ultra. Personally, I think I liked last year’s Viva Magenta better, but I can see razr 40 selling very well in Peach Fuzz. Although there doesn’t seem to be a formal arrangement with Microsoft, there are plenty of Peach Fuzz wallpapers to download. Stay bang on trend in your next online meeting.  Ethical Brazilian footwear manufacturer Cariuma offers a range of sustainable sneakers in Pantone colours including this year’s Color of the Year

If you are a designer, all the colour standards are on Pantone’s site, including some downloads for Adobe products. The codes for PANTONE 13-1023 Peach Fuzz are sRGB: 255 190 152 and Hex: #FFBE98.

Peach Fuzz imagery courtesy of Pantone. Edge and Razr photos courtesy of Motorola.