“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.”
As usual, Pantone have partnered with several companies to highlight the new colour, including Brazilian sneaker brand, Cariuma. Their sustainable kicks, such as the classic OCA Low, will feature Very Peri in a couple of different styles.
For techies and geeks, Pantone has partnered with Microsoft to bring the the Color of the Year 2022 to life in across Microsoft products – including custom Teams backgrounds, Windows wallpapers, a new Edge theme, and a PowerPoint template infused with Very Peri. That’ll make the Teams’ meeting so much more fashionable.