Roku Boosts UK Presence with New Models

UK-based Roku fans will be pleased to hear that the streaming company is launching two new models into the country; the Roku Express and the Roku Premiere. The Express is a refresh of the entry-level model but the Premiere is a brand-new mid-range device offering 4K streaming with HDR. The existing Roku Streaming Stick+ will remain in the product line-up.

This year’s Roku Express is a much softer version of its predecessor and I’d be tempted to say looks a bit like a fig roll – see right. I’m sure the PR people would prefer something like sleek and curvaceous. It’s perfect for your standard HD TV and comes with a simple remote control with popular streaming channel shortcut buttons, an HDMI cable and a power cord.

The mid-range Roku Premiere is a good way to start streaming in HD, 4K Ultra HD or 4K HDR. It actually looks very like the previous generation Express (see left) but nevertheless features a powerful quad-core processor. As before, in the box, there’s the remote control, HDMI cable and a power cord.

I much prefer the Roku interface over other competitive products and in the UK, all the terrestrial broadcasters offer their catch-up services – BBC iPlayer, ITV Hub, All 4, My5 –  and then you’ve also got Netflix, Spotify, Google Play Movies, NowTV and Amazon Prime Video. Roku’s are ideal if you don’t want to get trapped in a particular ecosystem.

“We are delivering more value and improved picture quality across the new 2019 streaming player line up for the United Kingdom. The Roku Premiere delivers 4K HDR for a more immersive TV experience,” said Lloyd Klarke, Director Product Management at Roku. “Whether you are new to streaming or demand more advanced features such as better Wi-Fi, 4K HDR and voice search, we have the right streaming player for everyone.”

The 2019 Roku streaming players will be available in the UK from early October from all the usual suspects – Argos, Currys, ASDA, Tesco, Sainsbury’s, Amazon and other fine retailers. Pricing is below.

• Roku Express GB£29.99
• Roku Premiere: GB£39.99
• Roku Streaming Stick+: GB£49.99

Don’t forget the UK will be seeing Roku TVs for the first time from Hisense shortly.