Invi founder, Roel van der Kamp, started looking for new ways of self-defense, after reading a report on sexual assaults. Three years of research and development came together in a wearable product. The Invi Bracelet is now now ready to order.
The fashionable looking item works as follows. In case of an emergency, you can activate the bracelet by breaking it. The disgusting smell – created and tested with several research organizations – is released to distract and (sexually) demotivate the attacker, resulting in a non-violent form of self-defense. To ensure the bracelet is not activated by accident, the company’s design team developed a clever two-step safety mechanism.
Although the bracelet could work preventative in dangerous situations, the founder of Invi states that the problem of sexual violence is more complex. “Sexual violence is a violation of human rights that is often ignored and people find difficult to talk about. Raising awareness, breaking the taboo and shifting how we talk and think about this issue is very important, too.” Each person can make a difference by actively expressing his or her values, reject any form of sexual violence, and promote equality.
Invi invites both men and women to make a statement and wear the Invi Bracelet. It’s the company’s ambition to make the bracelet accessible and affordable for people all over the world.
Visit Invi at CES 2018 in the Holland Startup Pavilion, where they will answer all of your questions as best they can. Invi also wants to listen to your ideas and suggestions.