Despite this, the level of tweet erudition at times fails to rise above the level of the school playground. Take the traditional childhood mantra of last resort – “My dad is bigger than your dad.” Transferring this to Twitter, Piers Morgan and Sir Alan Sugar frequently go back and forth regarding the viewing figures for their respective television shows. It’s as if neither of them have quite grown up. Not only is it childish, it does them a disservice for both have considerable achievements.
At times I wonder if it really is the personalities tweeting or whether it is an extension of their entertainment persona into the on-line world. Regrettably, I have to conclude that they are who they purport to be and there is no redeeming reason for their behaviour. Lest it be taken that I’m singling these two out, I’m not. Any seasoned Twitterer will recognise these behaviours in celebrities and it seems that their carefully managed stage act is left behind once the real person gets hold of a Twitter account.
Perhaps I’m just not a big enough celebrity-watcher. I don’t read Hello or any of these weekly fame-orientated magazines. I follow people, whether famous or otherwise, because we have a shared interest. Whether it’s entrepreneurship, technology, motorsport, music or literature, doesn’t matter; I’m not following you because you are simply a celebrity.
So it is with regret…@Lord_Sugar – unfollow….@piersmorgan – unfollow.
And if anyone wants to follow me, I’m @andrewhpalmer. I guarantee the egocentric tweets will be few and far between.