Magellan Partners with AAA, Upgrading GPS to Travel Guide

Looking back, the conversion of GPS from a military weapon to a ubiquitous consumer gadget is one of the defining technologies of the last twenty years and Magellan has been at the forefront of GPS technology since 1986, so it knows a thing or two about getting from A to B. Andy McCaskey gets some pointers on the direction of the GPS market from William Strand, Senior Product Manager for Magellan.

William demos the new Magellan RoadMate 9055, which is a tablet-style GPS with a 7″ screen, real-time traffic info and Bluetooth, a new generation of larger GPS units which go beyond just navigation and become travel guides. Magellan have exclusively partnered with AAA to include their TourBook guides in the RoadMate, giving ratings for places to visit, eat and stay. Available now for a penny shy of $300.

To finish, Andy and William discuss the relative merits of dedicated GPS devices versus GPS-enabled smartphones. Watch the video to find out what they think.

Interview by Andy McCaskey of SDR News.

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