The folks at Geek Wire have done one of the best comprehensive reviews of the new product lineup. But there are some direct shots at Apple and Google in this product line up. The Echo Plus and the Echo Sub, in my opinion, is targeting the Apple Home and then you have the whole refresh of the existing lineup of products plus over 70 new enhancements to Alexa.
So if you already have a few Amazon devices you’re going to be at a point soon where you are in lock-in. So the strategy that Amazon is employing is smart. I say let is rain Alexa