The new devices include a microwave oven, amplifier, receiver, subwoofer, and an in-car gadget. This is an incredibly smart strategy by Amazon to try and lock in the consumer households. This is Amazon’s first move into home consumer devices.
After all who wants to push buttons on the microwave when you can tell Alexa to re-heat the pizza for 60 seconds. With an aftermarket car device, they bridge the gap from non-digitally connected cars to give older models the ability to move into the modern world. The next question is Alexa going to drive us to the office as well.