In the first two weeks of 2008 the number of people consuming my podcast with the Zune is WAY up. Over all my show download numbers are up about 15%. This is the largest growth my show has seen in a very long time.
What this proves is that when you put Podcast front and center in the Zune Interface like the Zune team has, and make it a integral part of the Zune MarketPlace people are bound to check it out.
Where Apple has failed in iTunes is that they have made podcast the bastard step child part of the Interface. Nearly impossible to find current content and virtually impossible to find podcast that you want to subscribe to!
The growth is amazing. I am retaining the iTunes portion of the Audience and picking up huge numbers of new listeners.
- iTunes 38.7%
- Zune MarketPlace 21.3%
- Juice 12.5%
- Firefox 4.7%
- Internet Explorer 4.1%
- Nokia 3.0%
- Zencast 1.2%
- myPodder 1.2%
If this is any indication of things to come it could be very well that the majority of my podcast audience will originate from the Zune Marketplace in several months