Over the past year I have run several marketing campaigns with Google AdWords. The last six weeks or so, I have taken a break, what I found is those terms that I was using were not targeted enough. Plus the product I was promoting had such a narrow focus, that most that clicked through came looking for a personal versions of a application, and we are promoting an enterprise application. This is one of the reasons my team at RawVoice is looking for a marketing person.
To get great results it takes someone that has been in the space running these types of ad campaigns to get the targeting correct so that one is not just throwing money away. John Battelle is sharing his experience as well and is having positive results. [battellemedia.com]