Every webmaster wants to have his site at the top of the search engine charts and a lot of sites go out of there way to claim they have the best formula. It is virtually impossible to stay up to speed on what the top search engines want. In the past I have spent hours reading these sites with mixed results.
Search Engine Watch is a good resource. They have a pay section of the site also but the free section should help those of you just getting started. [www.searchenginewatch.com]