Spotify announced that Spotify Premium users can now turn any idea into a personalized playlist with AI Playlist in Beta. From their newsroom:
We know that discovery happens on Spotify, with nearly two billion discoveries happening on our platform every day. Features like our AI DJ and duelist power those discoveries and bring fans closer to the artists they love. Now we’re providing Spotify Premium subscribers with another tool to fuel discovery and music curation. With AI Playlist in beta, you can effortlessly turn your most creative ideas into playlists.
Starting with users on Android and iOS devices in the United Kingdom and Australia, creating a new playlist with AI Playlist is as simple as typing a unique prompt into the chat. Looking for “an indie folk playlist to give my brain a big warm hug,” “relaxing music to tide me over during allergy season,” or “a playlist that makes me feel like the main character”? AI Playlist has you covered. Whether you’re a beginner or an expert playlist creator, AI Playlist pairs our powerful personalization technology with AI to deliver that perfect musical mix, just for you.
TechCrunch reported Spotify already found success with its popular AI DJ feature, and now the streaming music service is bringing AI to playlist creation. The company Monday introduced into beta a new option called AI playlists, which allows users to generate a playlist based on written prompts.
The feature will initially become available on Android and iOS devices in the U.K. and Australia and will evolve over time.
In addition to more standard playlist creation requests, like those based on genre or time frame, Spotify’s use of AI means people could ask for a wide variety of custom playlists, like “songs to serenade my cat” or “beats to battle a zombie apocalypse,” Spotify suggests. Prompts can reference all sorts of things like places, animals, activities, movie characters, colors or emojis. The company notes that the best playlists are generated using prompts that contain a combination of genres, moods, artists and decades, however.
Spotify also leverages its understanding of users’ tastes to customize the playlists it makes with the feature.
Mashable reported artificial intelligence is ramping up on Spotify. First, the company launched its AI DJ. Now, select users can use AI to help create personalized playlists based on niche prompts — even simply using emoji.
Spotify Premium users can enter promote that will generate AI playlists, a feature now available for subscribers in the UK and Australia on Android and iOS devices. The AI Playlist is currently in beta, and will allow users to type in unique prompts to create said playlists.
In my opinion, Spotify is making it easier for people to create their own playlists on Spotify. Although the feature is currently limited to a few countries, it will likely result in interesting, personal, playlists that are created by AI.