Reuters announced the launch of a new wire service devoted to coverage of esports. It is available now to Reuters News Agency customers. To me, this suggests that esports has become mainstream enough for large news providers to dedicate time to covering it.

The Reuters Esports Wire is designed for easy use across print, digital and social media, and provides unique, in-depth coverage targeted towards a younger demographic. Coverage of esports will be delivered with the same detail and analysis as any major sports league, with content provided through a partnership with sports text provider Field Level Media.

The Reuters Esports Wire features global coverage of the competitive gaming industry, including breaking news, player acquisitions, sponsorship deals and coverage of the largest esports tournaments.

Some of the esports tournaments and leagues that Reuters Esports Wire will cover include: Overwatch, Call of Duty, League of Legends, Counter-Strike: Global Offensive, DOTA 2, NBA2K and select others. It is possible for publishers to request a free, no-obligation trial of Reuters Esports Wire now.

Josh Duboff, Reuters Senior Product Manager, Sports & Entertainment Verticals, said: “Esports has grown increasingly popular around the world and demand for coverage of the sport has never been stronger. This offers us a unique opportunity to be at the forefront of offering coverage of the sport to global media customers as they see a rising interest in the competitive gaming industry from their audiences.”