Tag Archives: reality TV

Independence USA Reality Show

IPTV, New Media, ROKU, Streaming, TV, , , , , ,

Do world events have you rattled? Ever thought of learning to live off the grid?

Follow Frank Belcastro as he attempts to drag his family (sometimes kicking and screaming) toward his goal of being able to live completely on their own, off the grid.

“Independence USA” premieres on January 18, 2012 exclusively on GBTV.Com, Glenn Beck’s new streaming Internet-based television network. “Independence USA” is produced by GBTV and The WorkShop, L.L.C. whose team has produced shows for History, ESPN, ESPN Classic, Animal Planet, HGTV, trutv, Travel Channel, Lifetime, Discovery Channel, TLC, The Golf Channel, and Broadcast Syndication. The show will air weekly on Wednesdays.

The “Independence USA” trailer has hit reality show written all over it. In my opinion this is going to be a real game-changer for the concept of streaming video and new media. This is the first professional-quality TV series aimed at a mainstream reality TV audience produced exclusively for an Internet-based television network. Though networks have played around for years with streaming re-purposed television shows and movies, this is the first time a network is being built from the ground up, one module at a time to create a pay TV network for exclusive distribution on the Internet.

Will people subscribe to an Internet-only high definition TV network? The answer is, yes they absolutely will subscribe provided that the content is there. It’s highly likely that the addition of the “Independence USA” reality TV series will get many people over the hump and cause them to pay.

People already in the new media/streaming media space should welcome GBTV, because it is going to be a game-changer. It’s success will likely cause a bit of a land rush towards streaming. Devices such as the Roku are in a great position to reap those land rush benefits. The presence of professional level TV networks on the Roku will potentially have a bit of a “halo effect” for existing new media creators.

Shredding The Cord

advertising, Apple, content, DVR, Home Theater, OTT, PVR, Set Top Box, TV, video, , , , , , , , , , ,

Ah, my once-beloved Dish Network account – the thing I once thought I could never do without; the budget monster that consumed $100 per month, month after month, year after year. I agonized for months over the idea of simply killing it before finally pulling the plug.

It’s been the better part of a year since I put the budget-busting beast to rest and cancelled the account. Dish Network itself seemed to want to throw up as many roadblocks as possible to get me to change my mind. They wanted the LNB module off of my roof, in addition to the two receivers. I had 30 days to send the units back in the packing boxes they sent or they would make me pay full price for them.

I was able to talk the guy out of forcing me to climb up on my roof to retrieve the LNB, and I was able to get the two receivers sent back to them within the 30 days of cancellation. However, somehow they had in their billing system I had three receivers, not two. They sent return packaging for three units. I spent time on the phone with them to make sure this discrepancy was resolved, and they assured me it was.

Ooops, not so fast! A month or two later I got a letter from them stating I still owed them for a receiver and they intended to hit my bank account for the amount. A phone call to them resolved the issue and I haven’t heard a peep from them since.

How has life been without all of those channels? $ome part of me hate$ to admit it, but I haven’t missed it at all. I’ve got an Intel Mac Mini set up as a DVR for local over-the-air HD broadcasts, as well as a Netflix account and several other Internet-connected set top box viewing solutions.

Observations

A very large percentage of TV programming is marketing presented as content. Much of what passes for entertainment depicts multitudes of dysfunctional drama queens assaulting and insulting the people around them. The more dysfunctional they are, the more likely it is the marketing messages will seep into the mesmerized minds of the audience. Even if one isn’t watching commercials, product placement and even behavior placement abounds. Viewers are being programmed to buy certain products, as well as behave in certain ways.

Think you can’t do without cable or satellite TV? Think again. I was paying $1,200 dollars a year for Dish Network. Multiply that by just 5 years and that’s a whopping $6,000 dollars for the privilege of being shaped and influenced by marketing messages so I would spend even more money.

Let’s go one step further. For many people TV is an addiction. These people are crack dealers in disguise. How else could it be that they can continue to raise their prices and people continue to pay ever more?

Let’s be honest. The vast majority of cable TV programming is less than worthless. Could that $6,000 dollars been better spent on higher-quality programming? Of course it could.

OTT And Paid Content

Commerce, content, internet, marketing, Media, New Media, OTT, paywall, podcasting, Podcasts, RSS, Set Top Box, Syndication, TV, video, videocast, , , , , , , , , , , , , , , , , , , , , , , , ,

OTT, short for “over-the-top-television” is an up-and-coming acronym that we are all likely going to become familiar with in the near future, provided someone doesn’t come up with a different marketing name. The concept is simple – it’s TV that comes “over the top” of traditional channels on a cable system via the Internet delivered in digital packets. It can either be live streaming video, on-demand streaming video, or in the form of a pre-recorded on-demand podcast.

There are many aspects of over-the-top TV that have yet to be shaken out. Specifically, here in the early stages there are some still-murky areas when it comes to details of how advertising is going to work.

Things that we know about how OTT works successfully so far:

People are willing to pay for bundled on-demand professionally created OTT content in the form of Netflix on-demand streaming of movies, TV shows, and other content. The bundled Netflix price for all-you-can-eat on-demand streaming OTT offers the consumer a real value. In most cases, a great deal of marketing money and effort has been spent promoting the majority of individual movies and other content that are available on Netflix, so the consumer has a fairly high degree of familiarity with much of the on-demand streaming content they offer. These are essentially repurposed movies that are already on the shelf.

People are willing to watch on-demand streaming OTT of professionally-created content with embedded ads as demonstrated by the ongoing success of Hulu.Com. The consumer is likely already familiar with a portion of the content, but Hulu also allows the consumer to discover and explore previously unknown TV show content in an on-demand stream with embedded ads. These are essentially repurposed TV shows, some movies, and other content.

Live streaming OTT of live content is still catching on. The most successful live OTT content as typified by what Leo Laporte and company are generating still offers an on-demand podcast version that can be downloaded later. Currently, on-demand, after-the-fact podcast versions of live OTT generated content end up with many more downloads than people watching via live streams. Both live streaming OTT and the on-demand podcast versions can contain ads. For the ads to be effective in this format, they need to be relevant to the audience’s needs and desires. The old “shotgun” advertising approach does not work in this format. This specific type of content is closely associated with word-of-mouth promotion.

There are a few questions that remain to be answered. Will consumers pay for on-demand streaming of TV drama-type content they are unfamiliar with — in other words, will consumers pay to watch an on-demand stream of a new TV show drama, documentary or reality show? Using myself as a gage, I wouldn’t pay for individual on-demand episodes of a TV show or movie I wasn’t fairly familiar with. Promotion and word-of-mouth still has to take place.

If consumers will pay-per-view for an unfamiliar on-demand TV show, can the content still contain ads? I think the answer to this depends on the content and its perceived value – i.e., how well it is promoted, and the resulting perceived value that is generated in the potential consumer.

Once “Lost” was a hit TV show, would the fanatic fans have paid for on-demand streams of new episodes? Probably they would have, if they could have gotten them, say a week or so in advance of the actual broadcasts. “Lost” fans would have also put up with ads in the advance on-demand stream. They might have grumbled about it, but if that were the only way it was available in advance, many of them would have opened-up their wallets and paid the price monetarily and with their attention to the embedded ads in order to satisfy their “Lost” habit. Clearly, the producers of “Lost” – ahem – “lost out” on a time-sensitive revenue stream opportunity.

Bottom line, I believe it all revolves around the content and the real and perceived values that the content delivers.

I liked last season’s remake of the old “V” television series. If I could be assured the production values remained just as high, I might pay to subscribe in some manner. If the “V” series is picked up again by ABC next season, I would also pay to subscribe if I could get episodes via on-demand streaming before they were broadcast.

In the meantime, we are still dealing with the death-throws of the old broadcast model with its old appointment based viewing schedule combined with the old shotgun advertising approach. ABC broadcast TV affiliates would have had a cow if “Lost” episodes had been made available as a paid on-demand OTT stream before the episodes were actually broadcast via the network.

The final destination of OTT and when it ends up at that destination depends on what is right for the time. Both delivery infrastructure capabilities and consumer demand will make that determination.