Tag Archives: OnePlus

OnePlus Spring Cleans Logo



OnePlus and its slogan Never Settle have been on the mobile scene since 2014, and it’s become a well-known brand amongst aficionados. For sure, brand awareness isn’t up there with Apple or Samsung – my mum would have no idea who OnePlus are – but the logo’s recognisable from across the room. However, the OnePlus team have decided to give the VI (that’s Visual Identity in design-talk) a bit of a spring clean, changing the font, reversing the image, adjusting the plus. It’s nothing dramatic and I’m sure there will be both lovers and haters. I kind of liked the original blocky 1 as it had a bit of a retro vibe to it…cough, I notice that the web favicon.ico hasn’t been updated yet.

Here’s the old and new side by side.

Apparently it took over seven months to refresh the look and I’m pleased they retained the red, even if Pantone reckons that Classic Blue is the “Colour of the Year 2020”. Mats Hakansson, global creative director of OnePlus said, “OnePlus is not changing who we are, but to reinforce what we stand for – the true spirt of Never Settle. We always design for our users. We feel that these changes maintain the iconic elements of our brand that are beloved by our staff and our community, while injecting both excitement and balance into our visual identity.”

He went on, “No detail is too small. By starting from thousands of user data points, the team arrived at a new holistic visual language inspired by OnePlus’ burdenless philosophy. OnePlus has grown a lot from an idea to a major smartphone player. Introducing a fresh new look is just one example of how we continue to bring our Never Settle mantra to life.

Anyway, thrilling as this is, the benefit to consumers is that OnePlus are doing some discounts on the existing flagship, the OnePlus 7T. Starting today ’til 1st April, 2020, Europeans who purchase a OnePlus 7T from oneplus.com can use the code “SAMEONEPLUS” during check-out to get a £50/50€ discount. There’s also 20% off on the purchase of OnePlus 7 and OnePlus 7 Pro accessories and 50% off the purchase of OnePlus 6 and OnePlus 6T accessories. There’s already $100 off for Americans, so they don’t need to feel hard done by the deal.


OnePlus Goes All In On 5G



OnePlus in a Red BoxAs the OnePlus publicity machine winds up in advance of their biannual smartphone release, CEO Pete Lau has announced that the new range of phones will support 5G.

This is a milestone both for OnePlus and our users. We’re proud to be among the first smartphone manufacturers to have full 5G line up for our next launch,” said OnePlus Founder and CEO Pete Lau. “OnePlus has achieved many firsts with 5G, and this time’s no exception.”

We believe that following the dawn of the 5G era, the smartphone experience will go through a dramatic development,” Lau added. “5G’s low latency and enhanced cloud services will undoubtedly help us achieve a truly interconnected experience, while also providing exciting developments in areas like gaming, which are vitally important for OnePlus’ tech-savvy users.”

As a OnePlus owner (6T) this sounds like good news, though I maintain a dose of skepticism on 5G – we heard much of the same noise when 4G launched. Anyway, I imagine the new phones will be one of the more cost-effective ways of purchasing a 5G phone. However, it’s likely there will be some kind of price bump over the 7 series. In an interview with CNET, he said, “Last year we launched the 7 Pro and the 7 together and there was a lot of excitement around this,” Lau said. “I think that this year again everyone should expect a lot to look forward to in 5G products with a reasonable price.

The new models weren’t confirmed in the interview but the expectation is that there will be an 8 and an 8 Pro. There are also persistent rumours about an 8 Lite which were neither confirmed or denied by the CEO and founder. From a subsequent tweet by Lau, it looks like the phones will be using the Qualcomm 5G chipset.

The grapevine has the launch pencilled in for mid-April. I imagine it will be an online event given the current spread of Covid-19.


Shoot Snowballs with the OnePlus Snowbots



OnePlus in a Red BoxOnePlus has always indulged in a few side projects and their latest publicity stunt efforts are remote-controlled snowball-shooting robots. Based in Lapland, the Snowbots will be controlled via OnePlus smartphones across the 5G network courtesy of Finnish telco Elisa.

The snowball-flingers will be taken into battle by OnePlus community members from all around the world, taking advantage of the fast low-latency connection that 5G offers.

The OnePlus Snowbot Battle, hosted in Ruka-Kuusamo area, Lapland, Finland, will start on 9th March at 1200 GMT with a special Human vs. Robots event, with preselected people joining in teams to play against the 5G-powered Snowbots. From the evening of 9th to 12th March, the Snowbot Battle will run 24 hours a day, allowing everyone to join a team in the ultimate snowball fight. Let battle commence!

There a four Snowbots in total, with two on each team, and it’s a basic snowball fight. Try to hit your opponents with snowballs without getting hit yourself and the winner is the person who hits their enemy more times than they get hit. Simples! Watch out though, there’s limited ammunition and only eight snowballs. Mind you, these are snowballs that go 120 mph / 190 km/h. 

In addition, OnePlus will host a special community contest on its social channels to select a few lucky users who will have the opportunity to travel to Lapland and join the OnePlus Snowbot Battle in person.

There’s a video coming soon showing the construction of the Snowbots, but for now there’s just a teaser trailer.


OnePlus ConceptOne Goes On Tour



Like all good rock stars, the OnePlus ConceptOne is going on the road with a short US, European and Indian tour. Kicking off in Paris on 5 February,  the show will visit Seattle on Feb 6, take in three cities in India on 8 February before finishing in Copenhagen on 19 February. Each event will give people the opportunity to experience the ConceptOne for themselves, seeing the electrochromic glass in action and feeling the Concept One’s premium leather finish. Full details of the Tour are here including details of how to attend the events.

And if that’s not enough, OnePlus and McLaren are offering the chance to win one of sixteen tickets to the MCL35 car launch. On 13 February, the iconic McLaren Technology Centre will host one of the most exclusive events of the year, as McLaren reveals the MCL35 which will compete in the 2020 Formula 1 season.

In addition to trying out the new OnePlus Concept One, winners will get an exclusive seat to witness the MCL35 reveal before anyone else in the world, along with a guided tour of the McLaren HQ to introduce the history of the McLaren brand. That’s one top prize.

More details on the contest are here. Good luck!


OnePlus Unveils Concept One at CES



Concept devices are more usually the realm of the automotive industry but OnePlus has been teasing their Concept One smartphone for some time….and today at CES the phone was unveiled and there is a connection. It’s orange…McLaren orange.

The design draws heavily on cues from luxury vehicles and supercars, incorporating leather and specialised glass into the smartphone. The use of electrochromic glass was highlighted by CEO and Founder, Pete Lau a few days ago and continuing OnePlus’ partnership with McLaren, the two companies collaborated on the concept phone’s design, drawing inspiration from similar technology used in McLaren’s 720S luxury sports car. The supercar features a glass roof panel that can alter its tint and control the amount of light allowed through. This allows the windows to blend with the body of the car and become virtually invisible when completely darkened. In a similar way, the Concept One conceals the rear cameras behind the electrochromic glass. In the photo above, the cameras aren’t visible but in the one below they can be clearly seen.

This concept phone is a significant experiment into the future form of smartphones. OnePlus started this initiative with the goal of bringing the “burdenless” user experience to the next level. The invisible camera stands as a new form of camera design, one that spares the user from the compromises of current camera layouts. The rear camera lenses are hidden by the dynamic electrochromic glass and only become visible when the camera is in use. This optimal solution is what OnePlus calls “Electronic CMF”—a new approach in industrial design,” said Pete Lau, “This is just the beginning as we explore additional possibilities in the future.

Additionally, the OnePlus Concept One design integrates both glass and leather, using the same stylish, premium quality leather specially tailored for McLaren’s own cars. The device is an exploration in smartphone CMF (color, material, finish) design and lays the foundation for future smartphones with radically new designs and capabilities. OnePlus has always experimented with different and interesting materials. The OnePlus One had a changeable rear cover that came in a range of woods and other finishes: bamboo, wood, Kevlar, Alcantara. Matte-frosted glass and ceramic made an appearance in the One Plus X.

The glass of the OnePlus Concept One uses organic particles to change from clear to opaque and the glass also works as a polarising filter to block reflections and let the cameras take clearer and more detailed photographs in strong sunlight. The glass can change tint in just 0.7s, so by the time the camera app’s been launched and the shot’s been framed, it’s good to go.

This is an amazing looking phone with the leather in McLaren orange and I imagine it feels great in the hand – it’s certainly not going to be slippy. Using the glass to keep the back smooth and the cameras concealed is another great idea. I really hope that these features make it into future OnePlus devices. I want one!


OnePlus Hides Cameras on Concept One phone at CES



OnePlus is using photochromic glass on their Concept One smartphone at CES to hide the rear cameras when not in use by changing the transparency of the back.

Photochromic glass uses organic particles to create tints within the glass that change density when an electrical field is applied. When the cameras aren’t being used, the glass is darkened to hide the cameras, but when a photograph is being taken, the glass becomes transparent to let the light in for the camera.

This technology is already used in automotive and aviation industries – I think my car uses something similar to avoid dazzle from headlights in the rear-view mirror – but perhaps more impressively it’s used in the Boeing 787 aircraft and the McLaren 720S supercar.

By using this dynamic glass on the back cover, the OnePlus Concept One is able to maintain a clean look and smooth feel without compromising on functionality. It’s all part of OnePlus’ “burdenless” philosophy, which aims to deliver premium products that empower people in the most natural and comfortable fashion.

There’s a short demo video on YouTube. It looks cool.

If you are fortunate enough to be at CES, OnePlus are the Palmer 2 room from 7 – 10 December.


Getting Enough Snooze?



It’s hard to get enough sleep in today’s busy world. You get home from work, cook dinner, help with homework, get the children to bed, tidy up, put the laundry on, do some ironing and it’s midnight before you know it. Where did the evening go?

And if that’s not bad enough, some people are making it worse by taking their mobile phones into the bedroom, as revealed by a UK survey of 2,000 people from OnePoll. The survey found that:

  • 86% of millennials reported sleeplessness from staying up too late on their phones.
  • A quarter of 35-44 year-olds experience problems followed by 17% of 45-54 year-olds and 9% of the over-55s.
  • The bedroom (38%) is second only to the living room (47%) as the most common place for adults to be using their phones
  • Londoners (51%) are the most likely to be on their phones in bed, followed by the Welsh (43%) and those in the North East (42%)

At an obvious level, smartphones represent a distraction from the business of getting to sleep but there’s more to it than just too much Facebook. Studies suggest that the blue light produced by the displays of digital devices mimics daylight, and this reduces the body’s production of melatonin, which is the hormone that makes you sleepy.

Lisa Artis, head of The Sleep Council said: “While these results are not surprising, it is eye-opening to read that taking a phone to bed is causing sleepless nights for so many. We know that blue light inhibits sleep because the short wavelength stimulates sensors in the eyes to send signals to your brain’s internal clock, tricking it into thinking it’s daytime. Blue light is beneficial in daylight hours as it boosts mood, reaction times and concentration but in the evening, the recommendation is to avoid screen time for an hour before bedtime to help increase melatonin levels.

The Sleep Council has some really good resources for getting a good night’s sleep – check out their “Seven Steps” in particular. I really need to get my bedroom tidied into a peaceful sanctuary.

If you can’t put the phone down, smartphone makers like OnePlus (who commissioned the survey) are increasingly offering both hardware and software tools to reduce the problem. The new E3 display panel on the OnePlus 7T cuts blue light by 42% and “Dark Mode” ensures low-light conditions are easier on the eyes. And if you really need to take a break from the phone, there’s “Zen Mode” which disables access to the phone. You can even set a prompt to start Zen Mode at, say 11pm for an hour, to ensure you’re not distracted when heading off to bed.

I’m feeling a little smug….even though I have a OnePlus 6T, I leave my phone downstairs when I go upstairs to bed. Still don’t get enough sleep, mind you…

Photo by Kate Stone Matheson on Unsplash.