Netflix will no longer report subscriber numbers — which has been a key metric for streaming services for years — beginning with the first quarter of 2025, Variety reported.

The company made the announcement releasing its first-quarter 2024 earnings Thursday. Netflix handily topped expectations for subscribers net adds, gaining 9.33 million in the period, to reach nearly 270 million globally. It also beat Wall Street expectations on the top and bottom lines.

Despite the Q1 earnings beat, Netflix shares dropped more than 4.5% in after-hours trading Thursday, possibly as investors reacted negatively to the news that the streamer will stop reporting quarterly sub totals.

In its Q1 letter to shareholders, Netflix said that engagement – time spent with the service — is its “best proxy for customer satisfaction.” As such, it will no longer report quarterly membership numbers or average revenue per member (which it dubs “ARM”), as of Q1 2025. Netflix said it will announce “major subscriber milestones as we cross them” but will cease disclosing quarterly subscriber numbers.

IGN reported that Netflix co-CEO Greg Peters explained on a call following the reports publication:

“As we noted in the letter, we’ve evolved and we’re going to continue to evolve our revenue model and adding things like advertising and our extra member feature. Things that aren’t directly connected to a number of members. We’ve also evolved our pricing and plans with multiple tiers, different price points across different countries. I think those price points are going to become increasingly different. 

So, each incremental member has a different business impact and all of that means is that historical simple math that we all did — you know, number of members times the monthly price – is increasingly less accurate in capturing the state of the business. So this change is really motivated by wanting to focus on what we see are the key metrics that we think matter most to the business. So we’re gonna report on and guide on revenue, on OI, OI margin, net income, EPS, free cash flow.

We’ll add a new annual guidance on a revenue range to give you a bit more of a longterm view. We’re not gonna be silent on members as well We’ll periodically update when we grow and we announce certain major milestones, it’s just not going to be part of our regular reporting. And we want to do all of this thoughtfully and give everyone time to transition, so we’re gonna report subscribers until Q1 of next year, which links into our new annual revenue guidance.”

Deadline reported the new approach by Netflix will remove one element of transparency from its reporting, but in some ways it will bring it a bit more in line with some of its rivals. In the nearly five years since the launch of Apple TV+, the tech giant has never reported any subscriber data. Amazon, similarly, does not break out Prime Video subscribers or viewers as a discrete population, given the company’s broad portfolio of customer offerings.

In my opinion, it seems like Netflix is changing the way they report subscriber numbers because of the trend that other streaming services have gone. Hopefully, this change will benefit Netflix’s customers.

Netflix said its efforts to limit password sharing delivered stronger customer growth than expected in the third quarter, and it announced plans to increase some prices in the U.S., U.K., and France, The Wall Street Journal reported.

According to The Wall Street Journal, shares rose more than 12% in after-hours trading. The streaming giant added 8.8 million subscribers in the third quarter with customer growth in every region, after attracting 2.4 million net new subscribers during the same period a year earlier.

The company plans to immediately raise prices for its basic plan in the U.S., which is no longer available to new customers, to $11.99 from $9.99 and up the cost of its premium plan to $22.99 from $19.99. It is also increasing some prices in the U.K. and France, though the cost of its ad-supported and standard ad-free plans are unchanged.

The price increases are a sign of streamers’ efforts to improve profitability and wean consumers off the low monthly subscription fees that drew users away from pricey cable bundles in the early days of streaming.

While Netflix’s password-sharing crackdown may not be popular with consumers, it’s seemingly having the intended effect for the company’s bottom line, IGN reported.

Netflix revealed its third-quarter earnings today, announcing that it added 8.8 million new subscribers last quarter, marking its best quarterly subscriber growth in more than three years. For comparison, it added 2.4 million subscribers during the same period last year.

According to IGN, in the U.S., the price of the basic plan – the lowest-cost tier without ads – which is no longer available to new subscribers – will jump from $9.99 to $11.99. The premium plan, which allows users to watch in Ultra HD across four supported devices at a time, will go from $19.99 to $22.99.

In the U.K., the basic plan will jump up from £6.99 to £7.99, while the premium plan will go from £15.99 to £17.99. In France, the price will increase to 10.99€ for the basic plan and 19.99€ for the premium plan.

Gizmodo has the snarkiest headline regarding Netflix: “Things Are Going Great at Netflix, So It’s Raising Prices”.

Looks like that password sharing crackdown worked: Netflix has reported adding nearly nine million new customers this quarter, bringing its total number of subscribers to 247.2 million as of September 30. Some customers, however, will find their plans are about to go up in price, Gizmodo reported.

According to Gizmodo, today’s letter to shareholders praised both Netflix’s original titles and its licensed content, calling out shows that did big numbers in Q3 like One Piece, The Witcher, Love at First Sight, and Suits. It noted that the ad plan has continued to rise in popularity, and that “our $6.99 per month ads plan in the U.S. continues to support our ads plan growth.” The streamer also touted this plan in particular as “much less than the average price of a single movie ticket.”

Personally, I think raising the price of Netflix subscriptions is going to cause Netflix to lose customers. Nobody likes to be hit with unexpected, increased, fees that they cannot easily opt-out of. If Netflix was smart, it would realize that increasing the cost of their service is going to push a lot of people away from Netflix.

Netflix’s long-awaited crackdown on password-sharing in the U.S. delivered a windfall of new subscribers in its earliest days, according to new data, The Wall Street Journal reported.

According to streaming analytics company Antenna, the streaming giant amassed more new subscriptions in the U.S. between May 25 and 28, shortly after Netflix notified users of the limits, than in any other four-day period since Antenna began compiling such data in 2019.

The change, which is upending yearlong password-sharing arrangements between families and friends, is critical to Netflix’s growth: The streaming giant and its rivals are struggling to bring in new subscribers, particularly in the U.S. market, where consumers can choose from a range of services that are easy to turn on and off.

Netflix has said more than 100 million people around the world watch its content using borrowed passwords.

According to The Wall Street Journal, the monthly cost of sharing with an extra person is $2 less a month than a basic subscription, and $1 more than the ad-supported plan, which Netflix introduced late last year in another effort to boost revenue and appeal to price-conscious customers.

Variety reported that according to New York based Antenna, its estimates are based on millions of permission-based, consumer opt-in, raw transaction records, which are sourced “from a variety of data collection partners.” The data includes online purchase receipts, credit, debit and banking data, and “bill-scrape data.”

Based on the most current Antenna data available, Netflix average daily sign-ups reached 73,000 from May 25-28, a 102% increase from the prior 60-day average. That was more than the spikes in subscriber sign-ups Antenna recorded during the initial U.S. COVID-19 lockdowns in March and April 2020.

Engadget reported that while account cancellations also rose in that period, Antenna said sign-ups outpaced those figures. This was the biggest increase in new Netflix account sign-ups in the US since COVID-19 lockdowns began in March and April of 2020, Antenna noted.

According to Engadget, it is worth bearing in mind that this is not official data from Netflix. We’ll have a clearer idea of how account sharing changes are starting to impact Netflix’s bottom line when the company reports its next quarterly earnings, likely in mid-July.

In my opinion, despite the initial pushback against sharing a Netflix account, it appears that plenty of people decided to give in and pay Netflix for a subscription. Right now, that looks like a win for Netflix. That said, Netflix should not assume that every month will have as many subscriptions. At some point, the company will run out of people who want to subscribe to Netflix.

Netflix announced: We’ve always made it easy for people who live together to share their Netflix account with features like profiles and multiple streams. While these have been hugely popular, they’ve also created confusion about when and how you can share Netflix. Today, over 100 million households are sharing accounts – impacting our ability to invest in great new TV and films.

So over the last year, we’ve been exploring different approaches to address this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain. Our focus has been giving members greater control over who can access their account.

Set primary location: We’ll help members set this up, ensuring that anyone who lives in their household can use their Netflix account.

Manage account accesses and devices: Members can now easily manage who has access to their account from our new Manage Access and Devices page.

Transfer profile: People using an account can now easily transfer a profile to a new account which they pay for – keeping their personalized recommendations, viewing history, My List, saved games and more.

Watch while you travel: Members can still easily watch Netflix on their personal devices or log into a new TV, like at a hotel or a holiday rental.

Buy an extra member: Members on our Standard or Premium plan in many countries (including Canada, New Zealand, Portugal and Spain) can add an extra member sub account for up to two people they don’t live with – each with a profile, personalized recommendations, login and password – for an extra CAD$7.99 a month per person in Canada, NZD $7.99 in New Zealand, Euro 3.99 in Portugal, and Euro 5.99 in Spain.

TechCrunch reported that Netflix is rolling out paid sharing, otherwise known as Netflix’s crackdown on password sharing, to more countries, including Canada, New Zealand, Portugal and Spain, TechCrunch reported. The company had previously tested paid sharing in select markets, including Chile, Costa Rica, Peru, and elsewhere in Latin America.

According to TechCrunch, Netflix is also offering a few details about how paid sharing will work, in hopes of quelling a subscriber backlash over the anticipated changes that have some threatening to cancel their Netflix accounts.

The news follows a leak describing password restrictions that came out earlier this month, prompting subscriber complaints. Netflix subscribers were also upset about how travel restrictions would work under the new policy.

Engadget reported that Netflix isn’t shy about its rationale. As it has argued in the past, Netflix claims account sharing is hurting its bottom line. The 100 million-plus households sharing accounts are “impacting [Netflix’s] ability” to invest in new content, according to director Chengyi Long. In theory, paid sharing improves the company’s revenue without forcing affected users to pay full price for a completely separate account.

Personally, I think Netflix designed this as a way for people to remove those who have been using the person’s paid account as a “freebie”. Or, users might see this as a good reason to cancel their Netflix account – especially if kicking out the freebee users doesn’t actually result in new Netflix shows.

Netflix has unveiled its plans to prevent password sharing between people in households outside of an account owner’s primary location, IGN reported.

According to IGN, the FAQ pages for US and UK Netflix subscribers currently highlight the devices that may require verification if they are not associated with the Netflix household or if they attempt to access an account outside the subscriber’s primary location for an extended period of time.

Subscribers who want to share their Netflix account with someone who doesn’t live with them can add an extra member to their account, IGN noted. Members can also transfer a profile from an existing account elsewhere, allowing them to keep their personalized data on another account.

The plan to convert “borrowers” – those who are currently using Netflix accounts that are owned by separate households – to paid subscribers is expected to roll out by the end of March, with the introduction of more account sharing restrictions and extra member fees in more countries.

Gizmodo reported that without any official announcement, Netflix updated its support page to detail how it plans to restrict users from sharing an account with folks outside their immediate household. However, the company made changes to the page after it was initially posted, and it still remains unclear just how upcoming restrictions on password sharing will work.

The Netflix website posted what appears to be the current information about account sharing on its website. There is a post titled “Sharing Your Netflix account”. That information includes:

• A Netflix account is for people who live together in a single household.
• Sharing Netflix with someone who doesn’t live with you

People who do not live in your household will need to use their own account to watch Netflix.

It is easy to sign up for Netflix and we offer a variety of plans. As always, members can change plans or cancel at any time.
When a device outside of your household signs in to an account or is used persistently, we may ask you to verify that device using the account is authorized to do so.

Netflix will not automatically charge you if you share your account with someone who doesn’t live with you.

• Verifying a device

When someone signs into your account from a device that is not associated with your Netflix household, or if your account is accessed persistently from a location outside of your household, we may ask you to verify that device before it can be used to watch Netflix. We do this to confirm that the device using the account is authorized to do so.

• How Netflix detects devices within a household

We use information such as IP addresses, device IDs and account activity from devices signed into the Netflix account.

Netflix announced it has been “carefully exploring” different ways for people who want to share their account to pay a bit more. In March, they added an “add extra member” feature in Chile, Costa Rico, and Peru. From next month, Netflix will launch an alternative “add a home” feature in Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras.

Here’s how this “add a home” feature will work:

One home per account: Each Netflix account – whatever your plan – will include one home where you can enjoy Netflix on any of your devices.

Buy additional homes: To use your Netflix account in additional homes, we will ask you to pay an extra [219 Pesos per month per home in Argentina / $2.99 per month per home in the Dominican Republic / $2.99 per month per home in Honduras / $2.99 per month per home in El Salvador / $2.99 per month per home in Guatemala]. Members on the Basic plan can add one extra home, Standard up to two extra, and Premium up to three extra.

Travel Included: You can watch while outside the home on your tablet, laptop, or mobile.

New Manage Homes Feature: You will soon be able to control where your account is being used – and remove homes at any time – from your account settings page.

The Verge describes the “extra home” fee as “Netflix’s latest anti-password sharing test”. In March of 2022, Netflix very specifically described that Members on the Standard and Premium plans will be able to add sub accounts for up to two people they don’t live with – each with their own profile, personalized recommendations, login and password.

The Verge also reported what Netflix’s support page says about Adding an extra home:

“Beginning August 22, 2022, when you sign into Netflix on a TV outside of your home, you will see the option to add the extra home for an additional fee per month.

“If you will only be using this TV for a limited time, you can watch Netflix for up to 2 weeks at no extra charge as long as your account has not been previously used in that location. After that time, the TV will be blocked unless you add the extra home.”

In addition, Netflix explains how it detects homes:

“We use information such as IP addresses, device IDs, and account activity.

“If you are using a device within your included home and still see a message that says that there are too many homes using your account, you can:

“Make sure that the device is connected to the same internet connection as the other devices in the home.

“Make sure that the device is not connected to a VPN, proxy, or any unblocked service.”

GameSpot reported that Netflix’s share price dropped almost 70% this year as a result. The company said that password sharing has been particularly high in Latin America, hence testing these initiatives there first.

In my opinion, if Netflix feels that these measures work well in the countries that Netflix has selected, it might try and impose those same restrictions in other countries as well. I wouldn’t be surprised if Netflix users in the US get the “extra home” charge imposed upon them eventually.