Tyler Blevins – known as “Ninja” – left Twitch in favor of streaming exclusively on Mixer in August of 2019. At the time, there was much speculation that the reason was because Mixer was paying him a lot more money than Twitch did. It turns out that is simply not so. The reason Ninja switched has to do with contracts.
Business Insider posted a detailed interview with Jessica Blevins, Ninja’s wife and manager. In it, she states: “Money was the last thing on our mind”. Business Insider notes that the value of Ninja’s deal with Mixer is kept heavily under wraps.
One of the main sticking points with Twitch’s newly proposed contract was that it would limit the licensing deals that Jessica and Tyler had worked so hard to attain in the first place.
In other words, the Twitch contract conflicted with some of Ninja’s current sponsors. Jessica Blevins said: “With the wording of how that contract was going, he wouldn’t have been able to grow his brand much outside of gaming.” Microsoft, however, was willing to work with Ninja, without restricting whatever sponsorships Ninja has (or may have in the future).
In addition, Jessica said that the Ninja chatroom on Twitch had become “pretty toxic”. It apparently was bad enough where it was making Ninja unhappy and less interested in streaming.
Twitch should take a lesson from this. I can see where they might lose more big streamers to Mixer, since Mixer’s contract seems to be less restricting than Twitch’s is. It also sounds like Twitch needs to do more to prevent chatrooms from become so toxic that big streamers no longer want stream there.
Tyler Blevins – known as “Ninja” – has left Twitch in favor of Mixer. The announcement was made in a clever (and delightfully cheesy) video that was posted on Ninja’s Twitter account. Ninja was one of Twitch’s biggest streamers.
A press release on Bloomberg provides more details: Gaming superstar Tyler “Ninja” Blevins announced he is teaming up with Microsoft’s interactive live streaming service, Mixer, to stream panels and games exclusively at Mixer. Ninja will kick off his first Mixer stream during Lollapalooza 2019, from August 2 through August 4, at Ninja’s Dojo inside the Red Bull Outpost.
“I never would have thought that I could build a career by doing what I love, and I am extremely grateful for the incredible experiences that I have had. As I look at the next step in my career, achieving bigger goals in the gaming industry with Mixer will allow me to have the perfect balance of opportunities and success. My roots as a gamer started with Halo, so working with Microsoft and coming over to Mixer felt like a natural next step. Capturing all the great moments in gaming and sharing the wins (and losses) with a positive, community-focused environment that we can all be proud of – that’s why I’m here”, said Ninja.
The Verge reported that Mixer is owned by Microsoft. It was originally launched as Beam back in 2016, and was rebranded as Mixer in 2017.
The Verge also reported a statement from Mixer: “We’re thrilled to welcome Ninja and his community to Mixer. Mixer is a place that was formed around being positive and welcoming from day one, and we look forward to the energy Ninja and his community will bring.”
It is definitely an interesting move for Ninja, who has built up a huge following on Twitch. I think that many of his fans will go over to Mixer to watch him stream. Of course, there will be people who complain about his decision. I cannot confirm this, but I suspect that perhaps Mixer is giving Ninja a better financial deal than Twitch did.
Scott Ertz interviews Marc Todd about the Skreens HDMI video mixing box.
The concept of the skreens video mixing box is that it takes multiple HDMI sources such as an X-Box, Roku, Apple TV, etc. and mixes it in user-configurable windows on a single large screen via HDMI. The individual video screen input sizes are controlled in real-time via iPad and Android tablet apps. The skreens box will be coming in two versions, a 2 HDMI port version, and a Pro version with 4 HDMI ports. Both versions have an integrated web browser.
The 4 HDMI port skreens Pro box is also capable of streaming the mixed 1080p video live to Twitch or YouTube.
Both models of the skreens boxes should be available in the second half of 2016. Final pricing has yet to be set.
You can sign up for product updates at the skreens.com website.
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