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Lyft describes its new Women+ Connect as a “new preference feature prioritizes matches between some and nonbinary drivers and riders.” While women make up nearly half of Lyft riders, they account for just 23% of drivers on the Lyft platform, based on a recent survey, Lyft stated. Introducing Women+ Connect, a new feature that matches women and nonbinary driver with
Uber Technologies Inc., Lyft Inc. and other companies scored a victory with a California court ruling that preserves their independent contractor model in the state and could boost their efforts to maintain that model elsewhere, The Wall Street Journal reported. A state appeals court reversed a lower-court ruling that found a California ballot measure known as Proposition 22 illegal. Proposition
Lyft has introduced Lyft Media, its very own media and advertising business. “As more people resume their daily travel, we’ve built a suite of new products to allow advertisers to engage with this growing audience throughout their transportation journeys.” Lyft says, “Our vision is to build the world’s transportation media network, delivering value to advertisers while also elevating the platform
The ongoing battle between ride-sharing companies Lyft and Uber,and the state of California, continues with an appeals judge extending a temporary stay, CNBC reported. This gives Uber and Lyft more time in which to comply with an order requiring the companies to reclassify their drivers as employees. The situation began with a California law called AB5, when went into affect
California's Assembly Bill 5 (AB5) will reclassify many contract workers in California into full employees with benefits. It doesn't cover all types of contract workers, and is anticipated to affect companies like Uber and Lyft the most. The New York Times reported that AB5 passed the California State Senate in a 29 to 11 vote. California's Governor, Gavin Newsom, endorsed