When I arrived at Gadget Show Live, household and kitchen appliances weren’t at the forefront of my mind, but I was astounded by Morphy Richard’s transparent toaster and iron. Yes, you read that right – transparent – you can see right through them. Impressed and with thoughts of transparent aluminium, I chatted with Leon about the new “Redefine” range.
Morphy Richards have four appliances in the new range; a hot water dispenser, kettle, iron and toaster. While all are beautifully designed, it’s the latter two which make an impact with transparency when there’s a expectation of solidity. There are no tricks here with hidden wires either; the ThermoGlass is the heating element and gets hot to smooth the clothes and brown the bread. Aside from the visual impact of a see-through toaster, the ThermoGlass provides a lovely even heat across the whole surface and it’s easy to see how toasted the bread is.
In addition to the good looks, the new appliances focus on energy efficiency. The benefit of the hot water dispenser is that only the right amount of hot water is heated every time and the ATOMiST vapour iron uses 75% less energy and 80% less water.
The Redefine range has been on sale since before Christmas. The toaster is GB£199, the kettle is £99, the iron is £249 and hot water dispenser is £149. They’re pricey but you’re not just buying a kitchen gadget, you’re buying an aesthetic experience.