This is going to be a challenging post for a large chunk of GNC’s audience. Not only is it about football with a round ball, it’s about German football too. Anyway….Philips have partnered with one of the biggest club’s in Europe, Fußball-Club Bayern München to promote Philips Hue LED lighting system (German / English)
With names familiar to soccer fans worldwide, the promotional video shows off the footwork of Xabi Alonso and Rafinha, the skills of Arjen Robben, Jerome Boateng and the safe hands of Manuel Neuer. The video’s short lighting sequences illustrate the wide range of options and lamp colour changes, all controllable via an app available for both iOS and Android.
“The eye-catching and visually impressive campaign with the FC Bayern stars underlines Philips Lighting’s leadership,” says Thomas Fine, Head of Brand, Communications and Philips Digital DACH. “It also shows how the future of lighting looks in your own home, and how light brings emotions into our everyday life.” Light Magic is the 20 second, emotional spot that runs on all major private broadcasters in Germany from mid-December onwards. There’s a longer version of the advert here.
In the coming months, the Munich football stadium will also be equipped with comprehensive exterior LED lighting. Its 380,000 light spots will allow dynamic colour changes with a range of 16 million colours, just like Philips Hue bulbs. The partnership between Philips and FC Bayern Munich is long-term, designed to increase awareness of light as an emotional product and position Philips as the leading innovator in the field of LED lighting.
You can read GNC’s review of the Philips Hue lighting system from last year.