Over the past year, I've noticed more and more people wearing activity tracking devices and here in Northern Ireland I tend to see Fitbits rather than anything else. Fitbit has been advertising on TV lately too with "It's All Fit" and I'm sure that there will be a good number of Zips, Flexes and Charges under the Christmas tree come
Fitbit is well-known in the activity tracking space with their diminutive gadgets which monitor the wearer's every move and snooze. It's a busy space, with competitors hot on their heels, Fitbit has been expanding its portfolio with new colours, swappable wrist bands, wireless syncing with more devices and pre-installing its app on new smartphones. I chat with Peter from Fitbit