The Electronic Entertainment Expo, better known as E3, is officially dead, Engadget reported.
“After more than two decades of E3, each one bigger than the last, the time has come to say goodbye. Thanks for the memories,” the Entertainment Software Association, E3’s organizer, wrote on X. The industry trade group closed the statement with “GGWP” or “good game, well played.”
According to Engadget, E3’s troubles have been well documented in recent years, with the pandemic arguably exacerbating the video game expo’s demise. There hadn’t been an in-person E3 since 2019. The 2021 edition took place virtually, but the ESA canned the 2020, 2022, and 2023 events entirely.
GameDeveloper reported that E3 has been laid to rest by organizer the Entertainment Software Association after more than two decades.
According to Game Developer, the ESA had attempted to revive the once unmissable showcase this year with assistance from PAX organizer Reedpop (before severing ties with the company), but eventually scrapped E3 2023 less than three months before the event was due to take place.
At the time, ESA president and CEO Stanley Pierre-Louis indicated that major publishers simply no longer considered E3 to be an essential part of the event calendar, and indicated it was struggling to find a place in the post-pandemic world dominated by digital showcases and other events such as Summer Game Fest and The Game Awards.
VideoGamesChronicle reported “After more than two decades of hosting an event that has served as a central showcase for the US and global video game industry,” the ESA has decided to end E3, president Stanley Pierre-Louis said in a statement.
“We know the entire industry, players and creators alike have a lot of passion for E3. We share that passion,” he added. “We know it’s difficult to say goodbye to such a beloved event, but it’s the right thing to do given the new opportunities our industry has to reach fans and partners.”
According to VideoGamesChronicle, E3 was created in 1995 as a means for retailers to meet with game publisher. The event quickly became the tentpole of the industry calendar, attracting millions of eyes and media coverage from around the world.
Mashable reported the Electronic Entertainment Expo, better known as E3, was once one of the largest video game expo of its kind, starting with its first event in 1995. The event was known as the major gathering for the industry and was often where the year’s biggest news was unveiled or new games made their debut.
The expo ran annually until 2019, the year it held its final in-person event. E3 2020 would go on to be canceled in June of that year due to the COVID-19 pandemic. In 2021, E3 returned as an online-only event due to the ongoing concerns surrounding COVID-19.
In my opinion, there are going to be a lot of people who will be sad that E3 is “officially dead”. Some will probably feel some nostalgia for conference.