Tag Archives: Dubsmash

Reddit Acquired Dubsmash

Reddit announced that it has acquired short-form video social platform Dubsmash.

Dubsmash’s mission is to elevate under-represented creators. They have built a beautiful and fun product that enables their users to create unique, dynamic, interactive content. While Dubsmash will maintain its own platform and brand, we also look forward to bringing our teams together to combine the unique creator experience of Dubsmash with the community growth engine of Reddit.

Reddit pointed out that they will integrate Dubsmash’s innovative video creation tools into Reddit, which will empower Reddit’s own creators to express themselves in original and authentic ways that are endemic to Reddit’s communities. Reddit stated that Dubsmash’s entire team – including the three co-founders, Suchit Dash, Jonas Drüppel, and Tim Specht – are welcomed to Reddit, starting immediately.

Dubsmash announced “with great excitement” that they had been acquired by Reddit. Dubsmash reported:

Going forward, Dubsmash will be run as its own entity and brand within Reddit, continuing to focus on developing trusted creator tools, creating a safe and welcoming platform for underrepresented communities, and providing pathways for the next generation of cultural vanguards to grow and expand their livelihoods.

According to Reuters, Dubsmash is a short-video platform. Together, this makes Reddit the latest company to expand in a space dominated by TikTok. A spokesperson for Reddit told Reuters that the acquisition was based on a combination of cash and stock.

Reuters also reported that the success of ByteDance’s TikTok has prompted many social media companies to add short-video services to their platforms. Snapchat Inc. rolled out “Spotlight” in November, and Facebook Inc. launched “Instagram Reels” earlier this year.