Tag Archives: change

Things I Used to Use

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I was thinking today about how differently I am doing things on my computer and on my mobile devices then I did only a couple of years ago. I use Google Chrome as my default browser and I realized there are a couple of things that I use to use that I no longer do. The first is bookmarks, truth is I couldn’t tell you the last time I was in my bookmark file. The only book marks that I use constantly are those that are installed on my tool bar. I also rarely ever go to the Google search page. The only time I go there is when someone twitters that there is a new Google Doodle to look at. It is just faster to start typing what I am looking for in the URL bar. Once I have gone to a Web site, the next time I start typing it in the URL bar it will pop up almost immediately. To save specific articles, I use Instapaper or Pinboard. I also use to be a big Google Reader user, but since I got the iPad I find myself using Zite and Flipboard to keep up with the news I am interested in. I do connect to Google Reader in Flipboard , so I haven’t cut myself off from Google Reader entirely, but I rarely go to the Google Reader site.

The other thing I have start to go to less is the iTunes store. I find new music by way of  Twitter or Facebook or while listening to Slacker Raido. I am already online so it much easier just to buy my music from Amazon. Now with the Amazon Cloud Player, I can take my whole library with me where every I go, without having to worry about how much space it is using up on my 16GB iPhone. I am a big podcast listener. The fact that anytime I wanted to update a podcast on my iPhone I had to physically link my iPhone to my Macbook and then wait while itunes went through its process was so annoying, especially if all I wanted to do was update a single podcast. Fortunately I discovered PocketCast and now the only time I connect my iPhone to my Mac is when there is an update. There are so many other things and applications I use to use all the time, now use rarely. What about you, are there things that you use to use, but rarely do now? With the invention of products like Google Wallet and Square, just to name a few, will paying with actual money seem quaint in a couple of years, something we no longer use?

 

Will You Survive The Coming Changes?

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Get ready for a world where everything is on demand and à la carte. Traditional broadcasting is going to change whether it wants to or not. Marketing will be forced to change in profound ways. As a result, content-making will also go through a major metamorphosis.

Marketing and traditional broadcasting have long had an interesting relationship that has had a potentially detrimental effect on the quality and quantity of available content. Television in particular has long been known as “a vast wasteland.” If one thinks about how this lowest-common-denominator programming can exist, the realization emerges that anxious, aggressive television advertisers have often been willing to sponsor junk programming content to capture passive viewers. In the pre-Internet world of broadcast TV, people would surf channels in order to find what was often the least-boring programming. Also because of the hypnotic potential of this type of TV watching, many viewers were willing to sit in front of virtually any programming without really caring about what they were watching, using TV viewing itself as a sort of nightly drug. Marketing messages get programmed into viewer’s brains, but more importantly using this type of passive TV viewing as a drug has definite detrimental side effects to both the individual, the family unit, and society at large.

After a few months of agonizing, I recently cancelled my Dish Network account. I was already a Netflix customer and was watching more stuff from Netflix than I was from Dish Network, so it has been a remarkably easy transition.

There are differences. One of the differences is that I’m now forced to choose what I want to watch when I want to watch TV. Being forced to choose necessarily forces me to choose something I find personally interesting. The net effect is I’m making a conscious choice of my television influences. Of course, another difference is that streamed Netflix content has no ads.

Hulu.Com offers streaming content with ads, and recently started offering an inexpensive monthly premium streaming content option, which also has the added benefit of vastly expanding the list of devices they will stream to beyond the desktop/laptop computer to include media extenders and cell phones. Like Craig’s List cannibalized the local newspaper ad business, Hulu.Com and similar emerging streaming services are going to further cannibalize the now-breaking and broken broadcast TV model. I say this not to blame Hulu and other services as I believe this push for choice has been well underway for a long time and these emerging streaming services are simply accelerating it.

The ad-supported content will be forced to change because the programming must be appealing-enough to consumers to get them to choose the particular content. Non-ad supported content will continue to have a market but will be forced to appeal just the same to induce consumers to choose that content.