If you are like me, then you probably do whatever you can to avoid having to watch commercials. Once in a while, though, it is worth taking a few minutes to check out an exceptionally well done ad. Such is the case with Audi’s new commercial, which features Mr. Spock vs. Mr. Spock… sort of.
Most people would recognize that Leonard Nimoy played the role of Spock in Star Trek the Original Series, (as well as in several Star Trek movies). The newly rebooted version of the Star Trek movies features Zachary Quinto as a young Spock. The Audi commercial has each actor playing himself, with the actor’s version of Spock overlapping him.
Basically, the two agree to have a race to the country club. Whoever gets there last has to buy lunch. The entire ad is sprinkled with subtle (and more obvious) things that Star Trek fans will immediately recognize. At the start, the two Spocks are playing a game of 3 Dimensional Chess against each other.
What might not be as obvious to viewers is the song that Leonard Nimoy sings in the commercial. It is called “The Ballad of Bilbo Baggins” which appears on the “Two Sides of Leonard Nimoy” album. Yes, he really did record that song!
What do you get when you cross an Audi RS8 with an Audi A5? A sports car for the more tame driver. The A5 is considered a high-performance version of a luxury car, while the RS8 is a straight up exotic sports car to take on Ferrari, Aston Martin and the like. Recently TPN’s own Jeffrey Powers got to check out the RS5, which falls into the middle.
If you are wondering why this was at CES and not an auto show then you only need to look inside at the Audi Connect system. It integrates Google Maps and Street View embedded in Audi’s own QNX system. This is not just for the RS5 though, it is coming to all models of the cars. The company is also working on bring 4G into its cars.
Head over to Audi for more information and be sure to check out the video tour below.
Interview by Jeffrey Powers of Geekazine.
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If you are overwhelmed by CES and feeling a bit lost in Las Vegas then break out your trusty iPhone and download the free Audi Las Vegas Navigator from Navigon
Courtesy of Navigon and Audi, the Las Vegas Navigator provides precise turn-by-turn directions, lane guidance and helps find hotels, restaurants, airports and famous Vegas landmarks. It also connects with real-time information services such as Google Local Search, Weather Live and has in-app connections to Facebook and Twitter. Whether you are flying in, driving or on foot, the Navigator will give you the directions you need.
“CES visitors have tight schedules and need to get around the event quickly. Audi and Navigon have come together to guide them around Las Vegas stress-free and in style with a premium navigation app,” said Gerhard Mayr, vice-president worldwide mobile phones & new markets.
Using Navteq maps for Las Vegas and Nevada, the Audi Las Vegas Navigator converts your iPhone into a superb personal navigation device for simple route planning and then easy-to-follow guidance when you are on the road. Other features include Reality View Pro which shows photo-realistic 3D views of the actual road, signs and exits; and Navigon MyRoutes which analyses driving habits, patterns and the current environment to provide up to three possible routes with ETA, distance and driving times for each of them.
So if you are at CES and need a bit of help getting around, the Audi Las Vegas Navigator by Navigon is available free from the App Store for a limited time.