Tag Archives: amazon

Amazon Lays Off 180 Employees In Its Games Division

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Video game layoff season – an extension of what has basically at this point become video game layoff year – is in full swing, and now Amazon is getting in on it, Aftermath reported.

Two sources with knowledge of the layoffs told Aftermath that Amazon is eliminating 180 positions in its games division. This includes the entirety of Crown Channel, an Amazon-backed Twitch channel, and the Game Growth team, with a larger goal of refocusing around Prime Gaming, a portion of the company’s Amazon Prime subscription that offers free games and in-game content.

Amazon confirmed the news and provided a copy of the internal email received by employees:

“We’ve listened to our customers and we know that delivering free games every month is what they want most, so we are refining our Prime benefit to increase our focus there. With these changes in our business approach come changes to our resourcing, resulting in the elimination of just over 180 roles,” wrote Christoph Hartmann, VP of Amazon Games, in the email to employees.

TechCrunch reported that Amazon announced another cluster of layoffs this week along with plans to discontinue Crown Channel, a flashy Amazon-run Twitch channel that featured television-like programming. Amazon will also shutter its Game Growth group, which helped creators in the gaming world market themselves.

According to Amazon spokesperson Brittney Hefner, the restructuring will focus on Amazon’s gaming efforts on its “primary business” of creating games in-house – like New World, its 2021 massive multiplayer title and a forthcoming Lord of the Rings game – and publishing games from outside developers.

CNBC reported that Amazon will close its Game Growth and Crown Channel initiatives as part of restructuring. Now, Amazon will focus on upcoming launches such as Throne and Liberty and Blue Protocol, as well as future initiatives such as Tomb Raider and The Lord of the Rings games, Christoph Hartmann, vice president of Amazon Games, wrote in the memo to employees.

Shares of Amazon closed down less than 1% on Monday.

According to CNBC, the latest job cuts come as CEO Andy Jassy has been in cost-cutting mode over the past year as the company has battled high interest rates and inflation. As a result, Amazon has carried out the largest layoffs in history, cutting 27,000 jobs since last fall. The company also froze corporate hiring, and Jassy has looked to trim expenses in units across the company.

In my opinion, Amazon’s decision to lay off more workers right before the holiday season is a terrible decision. Companies who choose to lay off workers at this time are making it extremely difficult for those they let go to find another good playing job.

Amazon Plans To Start Drone Deliveries In UK And Italy Next Year

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Amazon has some big plans for its drone delivery program, including an international expansion to the UK and Italy in 2024, Engadget reported. The company aims to start drone operations in a third US city next year, following existing efforts in College Station, Texas (where it just started offering prescription medication delivery by drone) and Lockeford, California.

According to Engadget, drone deliveries in the UK and Italy will start at one site each before expanding to more locations over time. Amazon says it will announce the specific locations for the US, UK and Italy expansion in the coming months.

Engadget also reported that Amazon will integrate the Prime Air program into its delivery network. In the US, drones will run out of some Same-Day Delivery sites. By basing drones at those locations and its larger fulfillment centers in the UK and Italy, Amazon says customers can choose from a wider range of items for drone deliveries. Until now, Amazon has been using dedicated delivery centers at its first two Prime Air locations.

Amazon provided the following information regarding drone deliveries:

Amazon customers in Italy, the UK, and an additional U.S. city will soon have the option to get their packages delivered by a drone beginning in late 2024. The Prime Air drone delivery system is expanding to international locations, and adding a third city in the United States by the end of next year – specific cities in the U.S. and abroad will be named in coming months.

The new locations add to our existing drone delivery operations in the U.S., where we’ve been using drones to safely deliver packages weighing up to five pounds in one hour or less, for almost a year.

In addition to new delivery sites, Prime Air is unveiling the new MK30 drone design, which is quieter, smaller, and lighter than previous models. We’re also announcing that drone deliveries will be integrating into Amazon’s delivery network, meaning drones will deploy from some Same-Day Delivery sites. In Italy and the UK, we will start integrating into some of our fulfillment centers, which will provide Amazon customers with faster delivery of an even greater selection of items. We will start with one site in each location and expand over time…

…We are working closely with national regulators and international regulators, and communities in the EU, Italy, the UK and the U.S., to develop this program. We have committed the necessary time and resources to build a safe and scalable service. We have refined the technology, and are now building the right infrastructure to ensure the service provides the ultimate convenience for our customers.

We have also taken great care to ensure that our drones’ design philosophy and demonstrated levels of safety are setting a higher bar for safety across the commercial drone delivery industry, working closely with regulators to design to the highest standard set within those regulations…

The Guardian reported that Amazon first outlined plans to use drones for delivery in 2013, stoking expectations of a new era of even faster package delivery. “It will work, and it will happen, and it’s going to be a lot of fun,” founder Jeff Bezos told 60 Minutes on CBS at the time.

But progress has been slow. The company launched its Prime Air Service – in Lockeford, California, and College Station, Texas – late last year, and CNBC reported in May that its drones had conducted just 100 deliveries. It had previously set an internal target of 10,000 this year.

In my opinion, people who live in the areas where Amazon’s drones can deliver might feel that’s easier than driving their car to a store where they can get a similar product. I have concerns that it may be possible for Amazon’s drones to push out some local businesses.

Amazon Requires Authors To Disclose AI-Generated Content

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Amazon is now requiring authors who sell books through the company’s e-book program to disclose in advance if their work contains any AI-generated material, PCMag reported.

A new passage in the company’s direct publishing guidelines states: “We require you to inform us of AI-generated content (text, images, or translations), when you publish a new book or make edits to and republish and existing book through KDP. AI-generated images include cover and interior images and artwork.”

According to PCMag, the company does not require authors to disclose AI-assisted content, which it defines as content you created yourself and then “used AI-based tools to edit, refine, error-check, or otherwise improve that content (whether text or images).”

According to PCMag, the AP reported the move comes after months of complaints from organizations like the Authors Guild, which have concerns about “AI-generated books flooding the platform and displacing human authors to protect consumers from unwittingly purchasing AI-generated texts.”

The Authors Guild posted news titled: “Amazon’s New Disclosure Policy for AI-Generated Book Content Is a Welcome First Step”. From the news (which was posted on September 7):

Today, Amazon announced its new policy requiring those who post content to its Kindle Direct Publishing (KDP) platform to disclose to Amazon if the content contains AI-generated content, including text, images, or translations.

The new policy comes after months of discussions between the Author’s Guild and KDP leadership on the need for safeguards against AI-generated books flooding the platform and displacing human authors and to protect consumers from unwittingly purchasing AI-generated texts. We are grateful to the Amazon team for taking our concerns into account and enacting this important step toward ensuring transparency and accountability for AI-generated content.

The Authors Guild is currently working to ensure that books used to train generative AI are licensed, and we do not encourage the use of any AI that is trained on unlicensed books and journalism. The unchecked use of generative AI technologies to compose the entire text of a book, resulting in AI-generated books, poses a serious threat.

In recent news, we have seen examples of AI-generated books ascending the best-seller lists on Amazon, and content farms appropriating the name, styles, and content of well-known authors such as Jane Friedman. This is grossly unfair to the writers who bring unique life experiences and talent to their work, and who cannot fairly compete against industrialized content farms…

Amazon provided the following information regarding Artificial Intelligence (AI) content (text, images, or translations):

AI-generated: We define AI-generated content as text, images, or translations created by an AI-based tool. If you used an AI-based tool to create the actual content (whether text, images, or translations), it is considered “AI-generated,” even if you applied substantial edits afterwards.

AI-assisted: If you created the content yourself, and used AI-based tools to refine, error-check, or otherwise improve that content (whether text or images), then it is considered “AI-assisted” and not “AI-generated.” Similarly, if you used an AI-based tool to brainstorm and generate ideas, but ultimately created the text or images yourself, this is also considered “AI-assisted” and not “AI-generated.” It is not necessary to inform us of the use of such tools or processes.

Personally, I think it was a good decision for Amazon to specify rules about how they will treat AI-generated content in books that it allows to be on its KDP site. I cannot imagine that an AI-driven storyline would result in a compelling, interesting, and entertaining story.

Amazon And Disney Announce “Hey Disney!” Launch For Echo Devices

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Amazon and Disney are excited to share that Hey Disney! – a new voice assistant built on Alexa technology and referred as the ‘Disney Magical Companion’ – is officially available for customers to purchase in the U.S. as an annual, auto-renewing subscription in the Alexa Skills Store for use on their supported Echo devices at home. Additionally, Hey Disney! is included as a part of subscription to Amazon Kids+.

Hey Disney! marks the first time an Alexa Custom Assistant (ACA) is available on supported Echo devices for customers at-home and uniquely brings together an array of content featuring 20+ characters across Disney, Pixar, Star Wars, and other beloved franchises. ACA is a comprehensive solution that made it possible for Disney to create an assistant with a custom voice (the Disney Magical Companion) and wake word (“Hey Disney!”).

The Disney Magical Companion introduces a new way to bring Disney’s expansive storytelling to life for fans of all ages at home, providing magical responses to everyday things like weather, timers, and alarms, as well as entertainment like Disney trivia, storytelling, interactive adventures with characters, and more.

To purchase and set-up Hey Disney!, customers can simply say “Alexa, introduce me to Hey Disney.” Once the purchase is made and the experience is enabled, they can say “Hey Disney, start the magic” for an introduction on how the Disney Magical Companion works alongside Alexa.

“Hey Disney! represents the art of what’s possible when two major companies marry their creative and technical expertise,” said Mark Yoshitake, GM and Director of Alexa Skills. “This is a whole new way to bring Disney storytelling to life for fans of all ages and we are thrilled to offer a magical, new experience for customers to enjoy on their Echo devices.”

TechCrunch reported that Hey Disney! Marks the first time that an Alexa Custom Assistant (ACA) has launched on Echo devices inside customers’ homes. ACA allows companies to customize Alexa’s technology so its specific to their brand and supports their in-house tech.

According to TechCrunch, the custom assistant has its own voice and personality, which is named the “Disney Magical Companion.” It features over 20 characters across Disney, Pixar, and Star Wars franchises, including: Mickey Mouse, Minnie Mouse, Donald Duck, Goofy, Pluto, Olaf, Moana, Dory, Mater, Chewbacca, R2-D2, Fozzie Bear and more.

Users can ask Hey Disney! Simple commands like setting an alarm or timer, there are also thousands of custom interactions, TechCrunch reported, from jokes and greetings to trivia games and soundscapes, among other activities.

Plus, users can engage in “Play-Along Adventures” or interactive audio and visual experiences. The companies wrote in the announcement that the adventure feature allows users to go on “fun-filled journeys like going fishing with Goofy.” There will also be “Easter Eggs” built into the experience which will “surprise and delight customers,” Aaron Rubenson, VP of Amazon Alexa, told TechCrunch.

In my opinion, “Hey Disney!” sounds like fun, especially for children and adults who are Disney fans. The Disney Magical Companion is a new voice assistant built on Alexa technology, and is available in the U.S. for most voice-activated Echo devices. Those who want to purchase “Hey Disney!” can do so on Amazon. The subscription costs $5.99/year.

Amazon Demands Employees Return To Office In May

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Work from home flexibility is coming to an end for Amazon employees, Gizmodo reported. Though most of the company’s 1.5 million full and part-time workers labor in warehouses or as delivery drivers – the e-commerce company giant also employs hundreds of thousands of corporate and tech staff.

After years of pandemic-induced policy allowing employees to telecommute, those desk-based workers will have to return in-person to Amazon offices at least three days per week, beginning May 1. The company’s CEO, Andy Jassy, announced the official change in a Friday afternoon blog post.

From the blog post:

…Because the pandemic lasted as long as it did, we were able to observe various models – some teams working exclusively from home, some in the office full-time together, and many flavors of hybrid – over a meaningful period of time. S-team listened to employees, watched how our teams performed, talked to leaders at other companies, and got together on several occasions to discuss if and how we should adjust our approach. The guiding principle in these conversations was to prioritize what would best enable us to make customers’ lives better and easier every day and relentlessly invent to do so. Our respective views of what we thought was optimal evolved as the pandemic wore on and then eased…

…And ultimately, they’ve led us to conclude that we should go back to being in the office together the majority of the time (at least three days per week). We made this decision at a s-team meeting earlier this week, and for a number of reasons (including the adjustments I know will be required for some employees), I wanted to share with you as early as I could even though we haven’t worked out all the execution details yet. Of course, as there were before the pandemic, there will still be certain roles (e.g. some of our salespeople, customer support, etc.) and exceptions to these expectations, but that will be a small minority. We plan to implement this change effective May 1…

CNBC reported this marks a shift from Amazon’s previous policy, which left it up to individual managers to decide how often their employees would be required to work from the office. According to CNBC, there will be some exceptions for customer support roles, which have the option of working remotely.

CNBC also reported that Amazon is pushing for its employees to be in the office more frequently as it is undergoing a period of belt tightening amid slowing sales and a worsening economic outlook. Amazon initiated the largest layoffs in its history, affecting about 18,000 people, along with a corporate hiring freeze. It also axed some experimental projects.

Personally, as a person who is immunocompromised, I would be extremely alarmed if I happened to work for a company that insists that everyone must be in office for at least three days a week. This will be dangerous for workers who are immunocompromised, and those who live with family members who are immunocompromised.

I also find it troubling that the CEO has worded his post to make it sound as if the COVID virus, (and its many mutations) have magically disappeared. That’s wishful thinking, not reality. I also find it disgusting that the return to office change is – to “make customers lives better” – while risking the health of Amazon’s employees.

California Attorney General Sues Amazon For Blocking Price Competition

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California Attorney General Rob Bonta announced a lawsuit against Amazon alleging that the company stifled competition and caused increased prices across California through anticompetitive contracting practices in violation of California’s Unfair Competition Law and Cartwright Act.

Further information includes:

In order to avoid competing on prices with other online e-commerce sites, Amazon requires merchants to enter into agreements that severely penalize them if their products are offered for a lower price off-Amazon. In today’s lawsuit, Attorney General Bonta alleges that these agreements thwart the ability of other online retailers to compete, contributing to Amazon’s dominance in the online retail marketplace and harming merchants and consumers through inflated fees and higher prices.

“For years, California consumers have paid more for their online purchases because of Amazon’s anticompetitive contracting practices,” said Attorney General Bonta. “Amazon coerces merchants into agreement that keep prices artificially high, knowing full well they can’t afford to say no. With other e-commerce platforms unable to compete on price, consumers turn to Amazon as a one-stop shop for all their purchases. This perpetuates Amazon’s market dominance, allowing the company to make increasingly untenable demands on its merchants and costing consumers more at checkout across California…”

The Attorney General provided information about the lawsuit against Amazon and requested relief:

The Attorney General’s lawsuit seeks an order from the San Francisco Superior Court that stops Amazon’s anticompetitive behavior and recovers the damages to California consumers and the California economy. Specifically, the lawsuit asks the Court to:

  • Prohibit Amazon from entering into and enforcing its anticompetitive contracts that harm price competition;
  • Require Amazon to affirmatively notify vendors that it does not require sellers to offer prices on par with off-Amazon prices;
  • Appoint a Court-approved monitor, to ensure Amazon’s compliance with the Court’s order;
  • Order damages to compensate for the harms to consumers through increased prices; and
  • Order Amazon to return its ill-gotten gains and pay penalties to serve as a deterrent to other companies contemplating similar actions.

The Wall Street Journal reported that the suit is the result of an investigation the began in early 2020. It seeks unspecified damages for harm to the state economy and $2,500 for each violation of the state’s civil and professional code proved at trial.

According to The Wall Street Journal, the lawsuit represents the biggest legal challenge to date in the U.S. for Amazon, which was previously sued by the District of Columbia and is being investigated by the Federal Trade Commission, the European Union, and a congressional committee. Because California is the nation’s most populous state and biggest economy, its business regulations have long swayed how companies operate across the country, The Wall Street Journal reported.

If things work out the way Attorney General Bonta wants them to, I think it will could cause other states to create similar lawsuits against Amazon. The result could potentially make it less expensive for people to buy products from Amazon.

Internal Documents Show Tech Giants Pushing Out Competitors

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Internal documents from Google and Amazon provided to Politico show new examples of how companies favor their own products over competitors’ – adding ammunition to the push for Congress to toughen antitrust laws, Politico reported.

According to Politico, the documents, which include emails, memos and strategy papers, were shared by the House Judicial committee, which obtained them as part of its long-running antitrust investigation of Google, Apple, Amazon, and Meta that wrapped up in October 2020 with a 450-page staff report. The documents were cited in the report, but had not previously been made available.

The documents bolster the committee’s claims that the internet giants illegally favor their own products, a practice that pending legislation to update antitrust laws would make more difficult, Politico reported.

The U.S House Committee on The Judiciary posted a Press Release titled: “Judiciary Committee Publishes Final Report on Competition in the Digital Marketplace”. Here are some key points from the press release:

The House Judiciary Committee today formally published the Committee’s Report, entitled “Investigation of Competition in the Digital Marketplace: Committee Report and Recommendations.” The report was initially released in October 2020 as a Majority Staff Report following a 16-month investigation, led by the Antitrust Subcommittee, into the state of competition in the digital economy, with a focus on the challenges presented by the dominance of Amazon, Apple, Facebook, and Google.

In April 2021, the Committee held a markup and formally adopted the Report. The Report totals more than 450 pages, detailing the findings and recommendations from a bipartisan investigation that included documents and communications from the investigated firms; submissions from 38 antitrust experts; and interviews with more than 240 market participants, former employees of the investigated firms, and other individuals.

The Verge reported that the documents show how Amazon and Google pressured independent sellers and smartphone manufacturers to favor their own products and platforms over those of their competitors. In a January 2014 email, one Google executive raised concerns over a potential new Samsung service that could compete with the company’s “core search experience.”

In another email, Google executives discuss how Amazon’s involvement changed the market for personal voice assistants. “Amazon has changed the dynamics here,” the heavily redacted email reads. “Amazon has built-in incentive to partner with Alexa since they will pull you from their store if you don’t support it.” The Verge reported.

The Wall Street Journal reported that the tech companies oppose the legislation, saying it would unnecessarily raise the costs of operating platforms that are popular because they benefit consumers and small businesses. According to The Wall Street Journal, lawmakers backing an antitrust bill targeting big tech companies ramped up their push for a vote by releasing internal tech company documents they say show anticompetitive behavior.

I’m not surprised that the big tech companies are engaging in shenanigans. There is a chance that they could face legal consequences if the vote on the antitrust legislation passes.