Lego Launches New Forma Models on Indiegogo

To much surprise, Lego is launching the first of a new range of models on Indiegogo. Called Lego Forma, it’s aimed squarely at adults,  “Lego Forma is a premium Lego experience designed for adults looking for a fun, engaging way… Read More

Hasbro Trademarked the Scent of Play-Doh

Hasbro has announced that it has trademarked the scent of Play-Doh. The nostalgia-inducing smell of Play-Doh has become one of the few active scent trademarks in the United States. A news release was posted on the Hasbro website on May… Read More

Real and Virtual Play Combine with Sam’s Curious Cars

Learning is best done when fun and what’s more fun than play? Sam’s Curious Cars fall right into this sweet spot and Todd gets an interactive demo from Joachim. Sam Labs have created a series of component-based toys (think chassis,… Read More