TikTok posted information about its state-controlled media policy in a Newsroom post titled: “Bringing more context to content on TikTok”. Some social media companies already have put in place similar policies. Those who don’t have one will probably create one now.
Last year we began working to develop a consistent and comprehensive state media policy, as we recognize that an additional layer of context can be helpful to viewers, especially in times of war and in conflict zones. In response to the war in Ukraine, we’re expediting the rollout of our state media policy to bring viewers context to evaluate the content they consume on our platform…
TikTok will begin by applying labels to content from some state-controlled media accounts over the coming days.
Here are some key points from TikTok’s policies:
We recognize the heightened risk and impact of misleading information during a time of crisis. We continue to increase our safety and security measures and are working aggressively to help ensure people can express themselves and share their experiences, while we also seek to mitigate the potential for harm.
TikTok uses a combination of technology and people to protect their platform. Their teams speak more than 60 languages and dialects including Russian and Ukrainian.
TikTok reminds users that their Community Guidelines prohibit content that contains harmful misinformation, hateful behavior, or promotion of violence. The company will remove violative content, will ban accounts, and will suspend access to product features like livestream to those who break the rules.
TikTok also has evolved its methods in real-time to identify and combat harmful content, such as implementing additional measures to help detect and take action on livestreams that may broadcast unoriginal or misleading content.
TikTok will “remain focused on preventing, detecting, and deterring influence operations on our platform and our systems help us to identify, block and remove inauthentic accounts, engagement, or other associated activities on TikTok”.
The New York Times reported that some TikTok users were viewing videos of Ukrainian tanks taken from video games, as well as a soundtrack that was first uploaded to the app more than a year ago. Some who viewed that content believed they were seeing legitimate, authentic, videos posted by people in the Ukraine.