Microsoft and their “Windows Everywhere” strategy — it’s a painful thing to watch. Microsoft is becoming the new Blackberry.
Technology is always improving at an ever-accelerating pace. Mobile devices combined with ubiquitous, ever-present Internet, combined with ever-increasing bandwidth have come together to disrupt the traditional PC market, which itself was a disruption.
Companies that ride the wave of technological disruption frequently become household names. Once upon a time one of them was Microsoft, which was able to ride the crest of the wave of the personal computer revolution. Microsoft software was once almost everywhere. Alas, the next wave of disruption came along in the form of mobile hand-held computers with always-on connectivity, and now Microsoft in many respects is drowning behind that next wave.
I believe people at Microsoft see the handwriting on the wall – traditional PC sales numbers are dropping like a stone into a bottomless pit. The vast majority of people don’t need a traditional computer because modern handheld touchscreen devices such as iPads and smartphones frequently do most of what consumers want faster and better.
So, with Windows 8 Microsoft tried to force Windows users away from the traditional PC desktop to a new touchscreen interface dubbed “Metro” that seems to be sort of half-baked. When users rebelled, they released a semi-compromise in the form of Windows 8.1. Apparently the thinking must have been that if they could get end-users of desktop Windows computers used to the new interface, they would naturally gravitate towards the same interface on Microsoft smartphones and tablets. Thus – “Windows Everywhere” has been implemented and is clearly floundering, with good reason.
Microsoft is still a profitable enterprise, largely because of the X-Box and server software. In my opinion, Microsoft should concentrate on these two profitable areas of their business and forget about selling tablets and smartphones.
A Radical Suggestion
However, if Microsoft can’t bring themselves to abandon the mobile device market, I have a radical suggestion for them. It’s clear to me the only remote chance Microsoft has of success in todays’s mobile market is if they would dump mobile versions of Windows and adopt Android. They could call it Mandroid.
Microsoft now owns Nokia, and even before the Nokia purchase Microsoft has demonstrated it can produce sleek hardware.
Microsoft, if you want ANY chance of the vast majority of consumers considering buying your mobile products, re-develop them with Android. You would have the huge instant advantage of the Android app market, and a stable mobile OS that already has plenty of marketplace traction.
Will Microsoft adopt Android? Not a chance. If Microsoft is lucky it will end up like IBM, a beached shell of its former self.