Category Archives: google

Google’s Second Antitrust Trial Could Help Shape The Future Of Online Ads



A month after losing a landmark antitrust case brought by the Department of Justice, Google is headed back to court to face off for a second time against federal prosecutors, CNBC reported.

In August, a judge ruled that Google has held a monopoly in internet search, marking the biggest antitrust ruling in the tech industry since the case against Microsoft more than 20 years ago. This time, Google is defending itself against claims that its advertising business has acted as a monopoly that’s led to higher ad prices for customers.

The trial begins in Alexandria, Virginia, on Monday and will likely last for at least several weeks. It represents the first tech antitrust trial from a case brought by the Biden administration. The department’s earlier lawsuit was first filed in October 2020, when Donald Trump was in the White House.

The Washington Post reported Google makes lots of money but has a miserable year in court, and its judicial travails are far from over.

In the waining days of 2023, a federal jury in San Francisco declared Google’s app store an illegal monopoly. In August, a federal judge in D.C. made the same determination for the keystone of its more than $300 billion in annual revenue: the Google search engine. And on Monday, the company goes on trial again, in Virginia, this time on monopoly charges related to its online business.

Monopoly charges of that magnitude are a rarity. Google is one of the only handful of corporate giants to be taken to court since the 1970s under federal monopoly law. For decades since, U.S. officials have treated high-tech companies gingerly, leery of damaging the nation’s economic engines and of punishing exemplars of innovation and free enterprise. 

The string of cases against Google suggests an end to that reluctance, reflecting instead a shift toward heavier oversight as concerns have grown across the political spectrum over tech giants throwing their weight around.

The Verge reported Google and the Justice Department are set for a rematch of sorts on Monday when they return to court to argue about Google’s alleged monopolistic behavior over how ads are bought and sold on the internet.

The DOJ is fresh off a win in its search antitrust case against Google, where a federal judge in Washington, DC, agreed that Google had illegally monopolized the online search market. This time, the two parties will argue before a different judge in Virginia about whether Google has also illegally monopolized markets for advertising technology.

The DOJ is arguing that Google illegally monopolized the market for ad tech tools across the ecosystem. That includes the demand side of ad networks for buying space on websites, the supply side of publisher ad servers for hawking advertising inventory, and the exchanges like Google AdX that sit between the two.

In my opinion, it appears that Google could – potentially – face additional lawsuits, depending upon what the judge decides. 


Hands-On With Gemini Live: Conversationally A Big Step Forward



I’m not saying I prefer talking to Google’s Gemini Live over a real human. But I’m not not saying that either, Joanna Stern reported on The Wall Street Journal.

Does it help that the chatty new artificial-intelligence bot says I’m a great interviewer with a good sense of humor? Maybe. But it’s more that it actually listens, offers quick answers and doesn’t mind my interruptions. No “I’m sorry, I didn’t understand that” apologies like some other bots we know.

According to Joanna Stern, Google’s generative-AI voice assistant will debut on Tuesday. It will come built with the company’s four new Pixel phones, but it’s also available to anyone with an Android phone, the Gemini app and a $20-a-month subscription to Gemini Advanced. The company plans to launch it soon on iOS, too.

Google posted the following on its The Keyword Blog:

For years, we’ve relied on digital assistants to set timers, play music, or control our smart homes. This technology has made it easier to get things done and saved valuable minutes each day.

Now, with generative AI, we can provide a whole new type of help for complex tasks that can save you hours. With Gemini, we’re reimagining what it means for a personal assistant to be truly helpful. Gemini is evolving to provide AI-powered mobile assistance that will offer a new level of help — all while being more natural, conversations, and intuitive.

Gemini Live is a mobile conversational experience that lets you have free-flowing conversations with Gemini. Want to brainstorm potential jobs path are well-suited to your skillset or degree? Go Live with Gemini and ask about them. You can even interrupt mid-response to dive deeper on a particular point, or pause a conversation and come back to it later. It’s like having a sidekick in your pocket who you can chat with about new ideas or practice for an important conversation.

TechCrunch reported Gemini Live, Google’s answer to the recently launched (in limited alpha) Advanced Voice Mode for OpenAI’s ChatGPT, is rolling out on Tuesday, months before being announced at Google’s I/O 2024 developer conference. It was announced at Google’s Made by Google 2024 event.

Gemini Live let’s users have “in-depth” voice chats with Gemini, Google’s generative AI-powered chatbot, on their smartphones. Thanks to an enhanced speech engine that delivers what Google claims is more consistent, emotionally expressive and realistic multi-turn dialogue, people can interrupt Gemini while the chatbot’s speaking to ask follow-up questions, and it’ll adapt to their speech patterns in real time.

Google described in a blog post:  “With Gemini Live [via the Gemini app], you can talk to Gemini and choose from [10 new] natural-sounding voices it can respond with. You can even speak at your own pace or interrupt mid-response with clarifying questions, just like you would in any conversation.”

In my opinion, it sounds like Google may have created Gemini as a means to have a conversation with an AI bot. That might be helpful to some people. That said, I don’t think everyone wants to spend time talking to an AI bot.


Google Nears $23 Billion Deal For Cybersecurity Startup Wiz



Google parent Alphabet is in advanced talks to acquire cybersecurity startup Wiz for roughly $23 billion, according to people familiar with the matter, in what would be the largest acquisition ever, Wall Street Journal reported.

Alphabet is eyeing the deal at a time of intense antitrust scrutiny of the search company and other tech giants. The acquisition could also help boost Alphabet’s efforts in cloud computing, an important and growing business but one where it has lagged behind peers.

Wiz’s valuation has soared since it was founded in 2020 by Chief Executive Assaf Rappaport and several colleagues. The company, which offers cybersecurity software for cloud computing, raised $1 billion earlier this year at a valuation of $12 billion. It is one of only a few startups outside the artificial-intelligence industry to raise money at a higher valuation in 2024.

Wiz said it hit $100 million in annual recurring revenue after 18 months, and achieved $350 million in annual recurring revenue in 2023. The company is backed by prominent Silicon Valley venture capitalists, including Sequoia Capital, Andreessen Horowitz, Index Ventures, and Lightspeed Venture Partners.

A Wiz acquisition would dwarf the size of Google’s largest deal to date, its $12.4 billion purchase of Motorola Mobility that closed in 2012. Google also spend $2.1 billion on Fitbit in 2012 — a deal that hit regulatory hurdles after it was announced — and $3.2 billion on Nest Labs in 2014. Other acquisitions over the years have included YouTube, DoubleClick, Looker, and Waze.

CNBC reported Wiz was founded in 2020, and has grown at a rapid clip under CEO Assaf Rappaport. It had been eyeing an IPO as recently as May, when the company achieved a valuation of $12 billion.

Wiz’s cloud security offering gives executives and cybersecurity professionals inside into the company’s full cloud presence, something appealing to large firms with significant computing resources. It is back by a roster of blue chip firms, including Israeli VC firm Cyberstarts, Index Ventures, Insight Partners and Sequoia Capital.

If completed, the deal would be Google’s largest ever acquisition. It would also underline a clear and continued bet on cybersecurity, at a time when the nation state and criminal actors have managed to disrupt governments and large organizations. Google has made large cyber acquisitions before: The company acquired cybersecurity firm Mandiant for $5.4 billion two years ago.

Reuters reported Google parent Alphabet is in advanced talks to acquire cybersecurity startup Wiz for roughly $23 billion, a person familiar with the matter said Sunday, in a deal that would represent the technology giant’s biggest acquisition ever.

The deal, being funded mostly in cash, could come together soon, the source added, speaking on behalf of anonymity. Wiz, founded in Israel and now headquartered in New York, is one of the fastest growing software startups globally, providing cloud-based cybersecurity solutions with real-time threat detection and responses powered by artificial intelligence.

In my opinion, if this deal goes through, it could help Alphabet to grow bigger. We will have to wait and see what happens. To me, it seems like a deal this large could become a problem for Google.


Google Translate Is Supporting More Than 110 New Languages



Google is adding support for 110 new languages to Google Translate, the company announced on Thursday. Before now, Google Translate supported 133 languages, so this expansion — which the company says its its biggest ever — marks a significant jump, The Verge reported.

Google’s PaLM 2 AI language model helped Translate learn these new languages. It was especially good at learning ones that were related to one another, such as languages “close to Hindi, like Awadhi and Marwadi, and French creoles like Seychellois Creole and Mauritanian Creole,” Google’s Isaac Casswell says in a blog post.

Google posted the following on their Keyword Blog:

Google Translate breaks down language barriers to help people connect and better understand the world around them. We’re always applying the latest technologies so more people can access this tool: in 2022, we added 24 new languages using Zero-Shot Machine Translation, where a machine learning model learns to translate into another language without ever seeing an example. And we announced the 1,0000 Languages initiative, a commitment to build AI models that will support the 1,000 most spoken languages around the world.

Here are some of the newly supported language in Google Translate:

Afar is a tonal language spoken in Djibouti, Eritrea and Ethiopia. Of all the languages in this launch, Afar had the most volunteer community contributions.

Cantonese has long been one of the most requested languages for Google Translate. Because Cantonese often overlaps with Mandarin in writing, it’s tricky to find data and train models.

Manx is the Celtic language of the Isle of Man. It almost went extinct with the death of its last native speaker in 1974. But thanks to an island-wide revival movement, there are now thousands of speakers.

NKo is a standardized form of the West African languages that unifies many dialects into a common language. It’s unique alphabet was invented in 1949, and it has an active research community that develops resources and technology for it today.

Punjabi (Shahmukhi) is the variety of Punjabi written in Perso-Arabic script (Shahmukhi), and is the most spoken language in Pakistan.

Tamzight (Amazigh) is a Berber language spoken across North Africa. Although there are many dialects, the written form is generally mutually understandable. It’s written in Latin script and Tifingah script, both of which Google Translate supports.

Tok Pisin is an English-based creole and the lingua franca of Papua New Guinea. If you speak English, try translating to Tok Pisin — and you might be able to make out the meaning!

ArsTechnica reported that, in a blog post, Google Senior Software Engineer Isaac Caswell claimed that the newly added languages are spoken by more than 614 million people, or about 8 percent of the global population.

In my opinion, Google has created an easy way for people to learn a second language. This reminds me of the Rosetta Stone, an archeological find that had three of the most prominent languages at the time copied onto it.


Google Just Updated Its Algorithm



Over the last two years, a series of updates to Google Search amount to a dramatic upheaval to the Internet’s most powerful tool, complex with an unprecedented AI features. Will Google save the web, or destroy it? BBC reported.

If you’ve ever typed “air purifier reviews” into Google, you were probably looking for the kind of content that you’ll find on HouseFresh.com, The site started in 2020 by Gisele Navarro and her husband, based on a decade of experience writing about indoor air quality products. They filled their basement with purifiers, running rigorous science-based tests and writing articles to help consumers sort through marketing hype.

Then, in September 2023, Google made one in a series of major updates to the algorithm that runs its search engine. 

A spokesperson for Google tells the BBC that the company only launches changes to Search after rigorous testing confirmed that the shift will be helpful for users, and that the company gives website owners help, resources and opportunities for feedback on their Search rankings.

CNN reported Google promised its new artificial intelligence search tools would “do the work for you” and make finding information online quicker and easier. But just days after the launch, the company is already walking back some factually incorrect results.

Google earlier this month introduced an AI-generated search results overview tool, which summarizes search results so that users don’t have to click through multiple links to get quick answers to their questions. But the feature came under fire this week after it provided false or misleading information to some users’ questions.

For example, several users posted on X that Google’s AI summary said that former President Barack Obama is a Muslim, a common misconception. In fact, Obama is a Christian. Another user posted that a Google AI summary that said “none of Africa’s 54 recognized countries start with the letter ‘K” — clearly forgetting Kenya.

Google confirmed to CNN on Friday that the AI overviews for both queries had been removed for violating the company’s policies.

NBC News reported social media has been buzzing with examples of Google’s new “experimental” artificial intelligence tool going awry. The feature, which writes an “AI overview” response to user queries based on sources pulled from around the web, has been placed at the top of some search results.

But repeatedly, social media posts show that the tool is delivering wrong or misleading results. An NBC News review of answers provided by the tool showed that it sometimes displays false information in response to simple queries.

For example, an NBC News search for “how many feet does an elephant have” resulted in a Google AI overview answer that said “Elephants have two feet, with five toes on the first feet and four on the back feet.”

In my opinion, Google’s AI is not really ready yet. It appears to be grabbing information off various websites and giving wrong answers. 


Google’s AI Search Results Are Already Getting Ads



Google only just rolled out AI summaries in search results — and now they’re getting ads. In an update on Tuesday, Google says it will soon start testing search and shopping ads within AI Overviews for users in the US, The Verge reported.

According to The Verge, in the example shared by Google, the search engine’s AI overview lists a response to the question: “How do I get wrinkles out of clothes?” Beneath the AI-generated suggestions, there’s a new “Sponsored” section with a carousel showing wrinkle spray you can buy from places like Walmart and Instacart.

Google says it will display ads in AI Overviews when “they’re relevant to both the query and the information in the AI Overview.” Advertisers that already run certain campaigns through Google will automatically become eligible to appear in AI Overviews “As we move forward, we’ll continue to test and learn from new formats, getting feedback from advertisers and the industry,” Google writes.

Google posted the following on its Ads & Commerce Blog:

An evolution of attention is underway. People have seemingly endless ways to shop, communicate and stay entertained online. For advertising to stand out, it needs to be relevant and helpful — in fact, that’s more important than ever before. Businesses need to be on every surface with creative assets that capture people’s attention.

Until now, this has felt impossible to do at scale — but generative AI is changing that. This technology is helping us better meet advertisers’ needs and unlock new possibilities across the marketing process, from new immersive ads experiences to high-performing creative assets. As we build this next era of marketing together, we’re sharing our latest creative asset generation controls, new ad experiences, visual storytelling features and more at Google Marketing Live (GML).

We’ve been working on making it easier and faster to produce great creative assets for ads across marketing channels. Creative asset variety is crucial to strong ads, and achieving this has gotten easier for more advertisers with generative AI in Performance Max. We found that advertisers who improve their Performance Max Ad Strength to Excellent see 6% more conversions on average. 

Event Tickets Center was one of the earliest beta testers for asset generation in Performance Max, which has helped the team accelerate creative production by 5x with less time and effort.

CNBC reported Google announced Tuesday that it will be giving advertisers the ability to create immersive visuals in their promotions using generative artificial intelligence, as the company rolls out more AI tools for brands.

Advertisers can take advantage of what Google is calling a visual brand profile in search “that gives richer results” for queries that include the name of a brand or retailer, the company said Tuesday at its annual Google Marketing Live. Brands can also include product videos and summaries.

Last week, Google announced plans to change its search results page to prioritize a feature called “AI Overview,” which uses AI to summarize information at the top of a search results page. The move could push organic content and ads further down the page, resulting in a potential shake-up for publishers and advertisers.

In my opinion, there are a lot of companies who have jumped on artificial intelligence, and then added something of their own to it. This might be great for the big companies, but I think the general public, overall, is not super interested in AI.


Google Is Redesigning Its Search Engine – And It’s AI All The Way Down



A year ago, Google said that it believed AI was the future of search. That future is apparently here: Google is starting to roll out “AI Overviews,” previously known as the Search Generative Experience, or SGE, to users in the US and soon around the world. Pretty soon, billions of Google users will see an AI-generated summary at the top of many of their search results. And that’s only the beginning of how AI is changing search, The Verge reported.

“What we see with generative AI is that Google can do more of the searching for you,” says Liz Reid, Google’s newly installed head of Search, who has been working on all parts of AI search for the last few years. “It can take a bunch of the hard work out of searching, so you can focus on the parts you want to do to get things done, or on the parts of exploring that you find exciting,”

According to The Verge, over most of the last decade, Google has been trying to change the way you search. It started as a box where you type keywords; now, it wants to be an all-knowing being that you can query any way you want and get answers back in whatever way is most helpful to you. 

“You increase the richness, and let people ask the question they naturally would,” Reid says. For Google, that’s the trick to getting even more people to ask even more questions, which makes Google even more money. For users, it could mean a completely different way to interact with the internet: less typing, fewer tabs, and a whole lot more chatting with a search engine.

Google posted: “Generative AI in Search: Let Google do the searching for you” written by Liz Reid, VP, Head of Google Search.

Over the past 25 years, across many technological shifts, we’ve continued to reimagine and expand what Google Search can do. We’ve meticulously honed our core information quality systems to help you find the best of what’s on the web. And we’ve built a knowledge base of billions of facts about people, places and things – all so you can get information you can trust in the blink of an eye.

Now, with generative AI, Search can do more than you ever imagined. So you can ask whatever’s on your mind or whatever you need to get done – from researching to planning to brainstorming – and Google will take care of the legwork.

This is all made possible by a new Gemini model customized for Google Search. It brings together Gemini’s advanced capabilities – including multi-step reasoning, planning and multimodality – with our best in class Search systems.

ArsTechnica reported Search is still important to Google, but it soon will change. At its all-in-one AI Google I/O event Tuesday, the company introduced a host of AI-enabled features coming to Google Search at various points in the near future, which will “do more for you than you ever imagined.”

It’s not AI in every search, but it will seemingly be hard to avoid a lot of offers to help you find, plan, and brainstorm things. “AI Overviews,” the successor to the Search Generative Experience, will provide summary answers to questions, along with links to sources. You can also soon submit a video as a search query, perhaps to identify objects or provide you own prompts by voice.

In my opinion, the new AI-enabled Google search might help some people to complete their projects, plan a trip, or look up their favorite bands. My hope is that Google’s AI feature will be useful to those who need it.