A month after losing a landmark antitrust case brought by the Department of Justice, Google is headed back to court to face off for a second time against federal prosecutors, CNBC reported.
In August, a judge ruled that Google has held a monopoly in internet search, marking the biggest antitrust ruling in the tech industry since the case against Microsoft more than 20 years ago. This time, Google is defending itself against claims that its advertising business has acted as a monopoly that’s led to higher ad prices for customers.
The trial begins in Alexandria, Virginia, on Monday and will likely last for at least several weeks. It represents the first tech antitrust trial from a case brought by the Biden administration. The department’s earlier lawsuit was first filed in October 2020, when Donald Trump was in the White House.
The Washington Post reported Google makes lots of money but has a miserable year in court, and its judicial travails are far from over.
In the waining days of 2023, a federal jury in San Francisco declared Google’s app store an illegal monopoly. In August, a federal judge in D.C. made the same determination for the keystone of its more than $300 billion in annual revenue: the Google search engine. And on Monday, the company goes on trial again, in Virginia, this time on monopoly charges related to its online business.
Monopoly charges of that magnitude are a rarity. Google is one of the only handful of corporate giants to be taken to court since the 1970s under federal monopoly law. For decades since, U.S. officials have treated high-tech companies gingerly, leery of damaging the nation’s economic engines and of punishing exemplars of innovation and free enterprise.
The string of cases against Google suggests an end to that reluctance, reflecting instead a shift toward heavier oversight as concerns have grown across the political spectrum over tech giants throwing their weight around.
The Verge reported Google and the Justice Department are set for a rematch of sorts on Monday when they return to court to argue about Google’s alleged monopolistic behavior over how ads are bought and sold on the internet.
The DOJ is fresh off a win in its search antitrust case against Google, where a federal judge in Washington, DC, agreed that Google had illegally monopolized the online search market. This time, the two parties will argue before a different judge in Virginia about whether Google has also illegally monopolized markets for advertising technology.
The DOJ is arguing that Google illegally monopolized the market for ad tech tools across the ecosystem. That includes the demand side of ad networks for buying space on websites, the supply side of publisher ad servers for hawking advertising inventory, and the exchanges like Google AdX that sit between the two.
In my opinion, it appears that Google could – potentially – face additional lawsuits, depending upon what the judge decides.