They give some reasoning behind the new logo in their blog. “We designed it to be a mix of map pin and superhero emblem. We’ve always thought of Foursquare as giving you superpowers to explore your city, and our new logo reflects that vision.”
The superhero logo is eye-catching. That being said, there are other new changes that I think people will be more interested in than the logo. The biggest one has to do with check-ins. “First, starting tomorrow, we’re moving all check-ins to our new app, Swarm. Don’t worry; all your past check-ins, all your friends, all your photos, they’re all automatically in Swarm.”
It is clear that users of Foursquare are being encouraged to start using Swarm (which in some ways replaces what Foursquare used to be). The blog says: “For everyone still using Foursquare to check-in, you’ll need to download Swarm to keep checking in.”
I think this will irritate many of the people who used to enjoy Foursquare before it changed. It was controversial when Swarm changed how mayorships were done. (Instead of their being one mayor of a particular place, there are now multiple mayors – one for each grouping of friends). That was enough for many to stop using Foursquare and to swear they would never use Swarm.
Now, you have to use Swarm in order to keep doing check-ins through Foursquare. No Swarm – no ability to check-in. Oh, but you can use Swarm without Foursquare and still have the ability to check-in to places.
Foursquare is becoming a “personalized local search”. It can be used to help you find a local place for lunch, dinner, coffee, and more. “Once you teach Foursquare a couple of things about you – add tastes, follow experts, or even just walk around for a few days – the app will be 100% yours”, says the blog. Foursquare is transforming into something completely different than what it used to be. It remains to be seen if people will consider this change to be “super”.