Bluesky, the social media network and X competitor has been benefiting from a surge of departures from the Elon-Musk-owned app formerly known as Twitter, TechCrunch reported.
Today, Bluesky has hit a major milestone: it’s topped 20 million users. What’s more, new data indicates the app’s rapid growth is seeing it close the gap with another prominent X rival, Instagram Threads, across metrics like daily active users and website visits.
Bluesky’s user base is still much smaller than Threads, which recently reported north of 275 million monthly active users. However, if Bluesky’s current rate of growth holds up, I could catch up with Threads in time, market intelligence form Similarweb believes.
The Musk-owned app X remains dominant, though, with a U.S. daily active user count that’s more than 10 times larger than Bluesky at present.
The firm’s data also indicates that Bluesky overtook Threads in daily website visits in both the U.S. and the U.K., which signals strong interest from potential new users. Globally, daily website visits on Bluesky haven’t yet surpassed Threads, but its come very close as of mid-November.
Engadget reported Bluesky has passed the 20 million user mark as the app continues its recent surge in growth. The decentralized service, which reached 15 million users less than a week ago, has just about tripled its user base in the last three months.
Though it’s still smaller than its rivals on Threads and X, Bluesky’s current momentum is notable. The app has had several days over the last week where it added a million new users in a single 24-hour period.
That’s similar to the growth rate of Threads, which has been getting a million new sign-up a day for “going on three months,” according to an update last week from Meta’s Adam Mosseri. Threads reached 275 million monthly users this month and has added at least 15 million since the start of November.
And while Bluesky remains the underdog, there are other signs it’s gaining momentum. Bluesky has been the top app in Apple’s App Store for the last six days and has been the top non-gaming app in Google Play for four days, according to data provide by the analytics firm App Figure. Meta’s Threads is currently in the number two spot on the App Store.
The Hollywood Reporter posted: “#Xodus: Bluesky Hits 20M Users as People Continue to Flee X”
A trickle is becoming a flood for Bluesky, the social media company that has seen spectacular growth since the presidential election. On Tuesday, the microblogging platform hit 20 million users, after averaging 1 million new users per day over he past five days.
Bluesky has been one of the main beneficiaries of millions of users leaving Elon Musk’s X, as the site formerly known as Twitter descends into a mess of bots, extreme content, crypto scams, ads, pornography, racism, transphobia and misinformation.
In my opinion, a large number of people are moving to Bluesky and leaving Elon Musk’s X. This could be a really good thing for Bluesky.