TikTok will become the first social media platform to automatically label some artificial intelligence-generated content, as rapid advances in generative AI deepen concerns about the spread of online disinformation and deepfakes, Financial Times reported.
Online groups, such as Facebook owner Meta and TikTok, already require users to disclose if realistic images, audio or videos are made through AI software.
The visual video app, owned by China’s ByteDance, went a step further on Thursday, announcing its own features to ensure that videos it can identify as AI-generated will be labeled as such. This will include content made in Adobe’s Firefly tool, TikTok’s own AI image generators and OpenAI’s Dall-E.
“The challenge is, we know from many experts that we work with, that there is a rise in … harmful AI-generated content,” said Adam Presser, TikTok’s head of operations and trust and safety.
“This is really important for our community because authenticity is really one of the elements that has made TikTok such a vibrant and joyful community … they want to be able to understand what has been made by a human and what has been enhanced or generated with AI.”
TikTok posted on its newsroom “Partnering with our industry to advance AI transparency and literacy”
Today, we’re sharing updates on our continued efforts to help creators safely and responsibility express their creativity with AI-generated content (AIGC). TikTok is starting to automatically label AI-generated content (AIGC) when it’s uploaded from certain other platforms.
To do this, we’re partnering with the Coalition for Content Provenance and Authenticity (C2PA) and becoming the first video sharing platform to implement their Content Credentials technology. To help our community navigate AIGC and misinformation online, we’re also launching new media literacy resources, which we developed with guidance from experts including MediaWise and WITNESS.
NBC News reported TikTok said it will begin automatically labeling artificial intelligence-generated content (AIGC) uploaded from other platforms in an effort to combat misinformation on the app.
The app, which first announced the news on “Good Morning America” on Thursday, said it is partnering with the Coalition for Content Provenance and Authenticity (C2PA), a project that aims to provide the right tools and resources needed for people to identify AI-generated content.
TikTok will use C2PA’s “content credential” technology, which attaches metadata to a piece of content that indicates it was created with AI. It will be attaching content credentials to AI-generated content created on the app in the coming months.
In my opinion, TikTok is doing something good by labeling AI-content on its platform. Ideally, I’d like to see more social media companies label AI-generated content as such – especially if the post contained misinformation.