TONIES Celebrates Its One Millionth Tonibox Sold in the US – CES 2024

Screen-Free Toy Brand Marks Milestone at the Consumer Electronic Show (CES) and Unveils Its Newest Tones Figurines

Tonies, the original screen-free audio entertainment system for young children, is thrilled to announce the sale of its one millionth Toniebox in the US. This significant milestone, which coincides with the brand unveiling its latest Tonies figurines at the Consumer Electronics Show (CES), is a testament to its growing popularity and success in revolutionizing children’s entertainment and education. The brand offers more than 700 Tonies figurines can be placed on top of the Toniebox for children to enjoy storytelling, interactive play and educational content without screens.

“Reaching one million Tonieboxes sold in the US is a tremendous accomplishment for us,” said Christoph Frehsee, President, tonies USA. “The Toniebox is a child’s first device, long before we should expose them to their own personal screens. It’s like a first companion that helps children discover immigration and make sense of a big wonder with our magical characters and captivating stories – no screens, just pure joy.”

As the children’s audio platform marks its one millionth Toniebox player sold, they are also expanding their extensive collections of Tonies figurines with three new companions at CES – the Mindfulness Tonie, the Potty Training Tonie, and the Yoga Tonie.

  • Mindfullness Tonie: Encourages children to unwind while discovering the wonders of the world and teaching them about meditation, mindfulness, relaxation, and exploration.
  • Potty Training Tonie: Teaches essential life lessons while also sharing cool facts, catchy songs and a humorous story about potty training.
  • Yoga Tonie: Helps children learn about balance, flexibility and overall well-being, whole also teaching them about yoga, mindfulness, confidence and friendship.

“Parents find themselves frequently saying ‘no’ but the Toniebox and world of Tonies is where kids get a big ‘yes’ to endless listening, independent play, recording their own stories, and safely building technological and device management skills,” said Frehsee.

With more than 4,800 digital titles through the mytonies library and app, Tonies figurines range from original productions to content from more than 200 licensing partners worldwide including Disney, Warner, Marvel, Paramount, Hasbro, Universal, Sony Music and many more. Tonies is proud to be the largest Disney audio library for a device-based platform and is available in more than 6,000 retailers including Target, Walmart, Kohl’s and Amazon.

For more information about tonies, visit


Tonies is the world’s largest interactive audio platform for children with more than 5.7 million Tonieboxes and 72 million Tonies sold worldwide. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries and the content portfolio includes more than 700 Tonies figurines.

Today, tonies is the fastest growing toy company in Europe and a rising star in the United States. Among its many achievements, tonies was named among Fast Company’s prestigious World’s Most Innovative Companies for 2021, top ranked in Education. For more information, visit