Snap announced today that it is rolling out an integration with the link-in-bio tool Linktree to let people show off their work and other profiles on Snapchat, TechCrunch reported. The social network is late to allow links in the profiles of creators. Until now, it only allowed brands and Snap Stars – the biggest creators who are part of a special program – to include links.
Originally announced in April, the partnership will now allow anyone with a public profile to include links to their Linktree profile. Snap allows any user over 18 to create a public profile.
According to TechCrunch, Snapchat users can head to their public profile, click edit and select “Website or Linktree” to include their Linktree (or any other) URL. This allows users to include any other URL as well. However, Linktree is giving Snapchat profiles better visibility on its service.
With this integration, TechCrunch reported, Linktree is also offering three months of Linktree Pro. Premium subscriptions include extra features like email and phone number collection, embedding the latest tweets and YouTube videos and NFT lock.
In the wake of Instagram effectively killing its reliance on Linktree, the social media landing page service has found a new titan to partner with. Snap and Linktree are partnering to bring the service to Snapchat profiles, Gizmodo reported.
According to Gizmodo, Linktree was once synonymous with Instagram profiles as influencers everywhere would tout a simple “Link in bio!” In their post captions. Instagram users could always add a single link to their bios, and Linktree was the best solution for presenting followers with a repository of different destinations, including other social media platforms.
However, in April, the Meta-owned social media platform revealed that it would be increasing the number of links users could add to their bio to five, effectively negating the need for Linktree. Meta CEO Mark Zuckerberg said in a broadcast channel at the time of release that upping the number of links in user bios was one of the most requested features Instagram had seen.
The Wall Street Journal reported that Snap’s efforts to lure creators and their followers back to its platform show early signs of traction, enticing popular internet personalities with a slice of the ad revenue their content generates.
The company behind the social-media app Snapchat – which previously lost creators after cutting a big payout program – started testing a new program last year that allows participants to earn a portion of revenue from the ads shown between their posts.
The new revenue-sharing incentive, in which creators who reach certain requirements are considered for Snap Star status, opened up to all eligible users in April and has several thousand creators in it, The Wall Street Journal reported.
The program is part of a broader effort to reverse Snap’s declining sales. The company, led by Chief Executive Officer Evan Spiegel, has been hurt by declining user engagement and a weakened advertising business caused in part by Apple privacy policy changes the have made it harder to track the performance of some ad campaigns. Snap’s stock has fallen almost 23% fore the past year.
In my opinion, I think that creators should decide for themselves about which social media platform is going to financially benefit them the most. That said, Snapchat has cut a big payout program in the past. Creators should consider that before going all-in on Snapchat.